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Country Report

Greece Flag Cheese in Greece

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • Greece has one of the highest per capita consumption levels of cheese within Western Europe and although sales have been affected by the economic downturn, it is one of the most resilient categories in volume terms. Soft cheese remains by far the largest category within cheese in Greece yet the share of packaged products within soft cheese remained marginal as soft cheese is mostly purchased in bulk from deli counters and therefore not included in Euromonitor data.

COMPETITIVE LANDSCAPE

  • FrieslandCampina Hellas SA leads cheese with a 7% value share in 2015. The company’s strongest brand is Milner, which held a value share of 3% in cheese in 2015. The brand saw an increase in its value share in 2015 driven by the good performance of reduced-fat cheese in general. Nounou is the company’s second biggest brand with a 3% value share in cheese in 2015.

PROSPECTS

  • Local cheese types will continue to account for the bulk of sales and should attract the interest of manufacturers. The back-to-roots trend is expected to continue to drive demand for cheese. Feta will very likely remain the most popular cheese type, whilst the penetration of other types, such as kefalotyri, graviera and manouri will continue to rise. In terms of foreign cheese types, Edam and Gouda will continue to claim a high value share as a result of more Greeks starting to prepare sandwiches at home in order to reduce their spending on fast food or other foodservice offerings.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Greece?
  • What are the major brands in Greece?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 7 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 8 Distribution of Cheese by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
  • Summary 2 Alfa-Beta Vassilopoulos SA: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Alfa-Beta Vassilopoulos: Competitive Position 2014

Delta Foods SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Delta Foods SA: Key Facts
  • Summary 6 Delta Foods SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Delta Foods SA: Competitive Position 2015

FrieslandCampina Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 FrieslandCampina Hellas SA: Key Facts
  • Summary 9 FrieslandCampina Hellas SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 10 FrieslandCampina Hellas SA: Competitive Position 2015

Mondelez Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Mondelez Hellas SA: Key Facts
  • Summary 12 Mondelez Hellas SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 13 Mondelez Hellas SA: Competitive Position 2015

Olympos Dairy Co Larisis SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Olympos Dairy Co Larisis SA: Key Facts
  • Summary 15 Olympos Dairy Co Larisis SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 16 Olympos Dairy Co Larisis SA: Competitive Position 2015

Packaged Food in Greece - Industry Context

EXECUTIVE SUMMARY

Packaged food value sales register negative growth in 2015

Political developments affect consumption patterns

Supermarkets remains the leading distribution channel

Economic prospects remain gloomy impacting upon packaged food performance

KEY TRENDS AND DEVELOPMENTS

Developments in the political environment affect consumer behaviour

Consumers hunting offers result in fading brand loyalty

The home cooking trend creates prosperous ground for growth

Marketing: moving away from standard advertising

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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