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Country Report

Cheese in Greece

| Pages: 68

Price: US$900

About this Report

Executive Summary

TRENDS

  • Cheese proves to be a recession resilient category in Greece. Despite the economic downturn and the fact that spending across food items has declined, cheese managed to perform better than other categories but still experiencing a decline of 2% in volume terms and a decline in value sales of 2% as well. In 2013 the total value of cheese in Greece reached €809 million. Both manufacturers and retailers suggest that cheese holds a significant place in Greek culinary traits and in this context the recession can only have a minor impact on its performance. Qualitative changes with regard to the kinds of cheese products consumers buy have been the most notable effects of the economic crisis, rather than a decline in consumption.

COMPETITIVE LANDSCAPE

  • Despite withdrawing from soft cheese in 2010, Fage continues to lead the wider cheese category in Greece in 2013 with a 6% value share. The company’s Trikalino brand is the best-selling brand in hard cheese. Fage commands a strong presence both in packaged and unpackaged cheese.

PROSPECTS

  • Local cheese types will continue to account for the bulk of sales. The back-to-roots trend is expected to continue to drive demand for cheese. Feta will remain the most popular cheese type, whilst the penetration of other types, such as kefalotyri, graviera and manouri will continue to rise at the expense of imported cheese. In terms of foreign cheese types, Edam and Gouda will continue to perform well as a result of more Greeks starting to prepare sandwiches at home in order to reduce spending on fast food or other foodservice.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Greece?
  • What are the major brands in Greece?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Greece - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2008-2013
  • Table 2 Sales of Cheese by Category: Value 2008-2013
  • Table 3 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2013
  • Table 7 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 8 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 9 Distribution of Cheese by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

Cheese in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Alfa-Beta Vassilopoulos SA: Key Facts
  • Summary 2 Alfa-Beta Vassilopoulos SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Alfa-Beta Vassilopoulos SA: Competitive Position 2012

Fage SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Fage SA: Key Facts
  • Summary 6 Fage SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 7 Fage SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 8 Fage SA: Competitive Position 2013

FrieslandCampina Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 FrieslandCampina Hellas SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Friesland Campina Hellas SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 11 Friesland Campina Hellas SA: Competitive Position 2013

Minerva SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Minerva SA: Key Facts
  • Summary 13 Minerva SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 14 Minerva SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 15 Minerva SA: Competitive Position 2013

Mondelez Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Mondelez Hellas SA: Key Facts
  • Summary 17 Mondelez Hellas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 18 Mondelez Hellas SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 19 Mondelez Hellas SA: Competitive Position 2013

Packaged Food in Greece - Industry Context

EXECUTIVE SUMMARY

Value sales decline amidst the recession

The economic crisis leads to radical changes in consumer behaviour regarding packaged food

Brand loyalty fades as consumers become ever more promo-driven

Supermarkets and discounters boost their market share at the expense of small grocers

Gloomy forecasts have not subsided

KEY TRENDS AND DEVELOPMENTS

The economic crisis leads to radical changes in consumer behaviour

Food markets increasingly pose a threat to packaged food sales

“Buy Greek” in order to support the domestic economy

DIY at the expense of dining out

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – Sales to foodservice

Trends – Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 29 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 49 Sales of Packaged Food by Category: Value 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 52 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 55 Penetration of Private Label by Category: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 20 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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