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Country Report

USA Flag Cheese in the US

| Pages: 71

Price: US$900

About this Report

Executive Summary

TRENDS

  • As Americans learn more about food and where it comes from, they are increasingly choosing unprocessed over processed varieties. In beer, sales of craft beer have outpaced those of standard beer, as beer drinkers seek out beer which is made with high-quality ingredients in small batches. Likewise, when it comes to cheese, many higher-income consumers are looking for artisanal cheeses which are produced in small batches. As a result, current value sales of unprocessed cheese are expected to increase by 4% to reach US$15.7 billion in 2013, whilst processed cheese is expected to increase by 1% to reach US$4.7 billion.

COMPETITIVE LANDSCAPE

  • Kraft Foods is expected to remain the leader in cheese in the US in 2013, with a value share of 26%, down from 28% in 2012. The company owes its position to its dominance in processed cheese through its Kraft Singles and Philadelphia brands. Kraft was successful in extending its Philadelphia cream cheese brand to include Cooking Crème in 2011, Philadelphia Indulgence in 2012 and Philadelphia Snack Delights in 2013. Kraft has a smaller presence in unprocessed cheese, and faces numerous competitors, ranging from Sargento Foods to artisanal cheese producers and imported cheeses. The company has been busy introducing new products in order to distinguish it from private label.

PROSPECTS

  • Sales of cheese are expected to increase, as knowledge about different cheese varieties should aid sales over the forecast period. Retailers and cheese producers alike are expected to continue to educate consumers about speciality cheeses. Sales of cheese are forecast to increase by 8% in constant value terms and 5% in retail volume terms over the forecast period. The 5% retail volume growth will be much lower than the 8% growth achieved over the review period. Growth during the review period was driven by an increase in at-home entertaining, as friends and family sought to economise during the recession.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in USA?
  • What are the major brands in USA?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2008-2013
  • Table 2 Sales of Cheese by Category: Value 2008-2013
  • Table 3 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2013
  • Table 7 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 8 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 9 Distribution of Cheese by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

Cheese in the US - Company Profiles

Kraft Foods Inc in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kraft Foods Group Inc: Key Facts
  • Summary 2 Kraft Foods Group Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Kraft Foods Inc: Competitive Position 2013

Kroger Co in Packaged Food (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Kroger Co: Key Facts
  • Summary 5 Kroger Co: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 6 Kroger Co: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 7 Kroger Co: Private Label Portfolio
  • Summary 8 Kroger Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 Kroger Co: Competitive Position 2012

Packaged Food in the US - Industry Context

EXECUTIVE SUMMARY

Value sales increase in 2013

Gluten-free remains popular

Strong merger and acquisition activity in 2013

Supermarkets continue to dominate food retailing

Slower growth expected in coming years

KEY TRENDS AND DEVELOPMENTS

Private label goes premium

Manufacturers cater to Millennials

Food companies focus on gluten-free and high-protein marketing claims

M&A activity heats up

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 29 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 49 Sales of Packaged Food by Category: Value 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 52 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 55 Penetration of Private Label by Category: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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