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Country Report

USA Flag Cheese in the US

| Pages: 42

Price: US$990

About this Report

Executive Summary

TRENDS

  • Consumers welcomed the decline in cheese prices in 2015, after having to pay more in stores in 2014. The unit prices of cheese declined by 3% in 2015, after increasing by 7% in 2014. The prices of cheese and other dairy products came down in 2015 due to an increase in milk production and lower exports. The prices of cheese rose in 2014, as cheese producers passed the higher costs of milk on to consumers. Strong demand from China, Mexico, the Middle East/North Africa and Southeast Asia, as well as droughts in Australia and New Zealand, pushed up milk prices in 2014. In addition to rising demand, a severe drought in California, the largest producer of milk in the US, led to higher costs for dairy farmers. In 2015 US dairy farmers saw reduced dairy demand, as China reduced dairy imports after overbuying in 2014, as well as lower demand from Russia due to trade sanctions. In addition, global dairy production was up in the first half of 2015, as Australia and New Zealand no longer had droughts.

COMPETITIVE LANDSCAPE

  • Kraft Heinz led cheese in 2015 with a 27% value share. The company experienced the biggest decline in value sales in 2015, and it saw its value share decline from 28% in 2014. Although Kraft remained the biggest branded player in cheese, the company finds it difficult to compete with smaller players in packaged hard cheese, and against private label in packaged soft cheese and other processed cheese. Some consumers view shredded mozzarella cheese and American cheese slices to be “commodity” products, and are willing to pay a premium to buy Kraft cheese.

PROSPECTS

  • Cheese is expected to see a value CAGR of 2% at constant 2015 prices and a retail volume CAGR of 1% over the 2015-2020 forecast period. Consumer demand for cheese is expected to continue growing, as Americans become more knowledgeable about the different cheese varieties available. Supermarkets and cheese producers alike are expected to continue to educate consumers about speciality cheeses. Sales of cheese should benefit from consumer demand for more artisanal cheeses, and retailers expanding the shelf-space for cheese. Demand for speciality cheese, both hard and soft varieties, is expected to continue to rise in the future, particularly as Americans become more interested in the quality of ingredients and production methods. US cheese consumers are becoming increasingly adventurous and interested in trying new cheeses with more distinctive flavour profiles, such as Asiago and sheep’s milk cheese.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in USA?
  • What are the major brands in USA?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in the US - Company Profiles

Kraft Heinz Co in Packaged Food (USA)

Strategic Direction

Key Facts

  • Summary 1 Kraft Heinz Co: Key Facts

Competitive Positioning

  • Summary 2 Kraft Heinz Co: Competitive Position 2015

Kroger Co in Packaged Food (USA)

Strategic Direction

Key Facts

  • Summary 3 Kroger Co: Key Facts
  • Summary 4 Kroger Co: Operational Indicators

Internet Strategy

Private label

  • Summary 5 Kroger Co: Private Label Portfolio

Competitive Positioning

  • Summary 6 Kroger Co: Competitive Position 2014

Packaged Food in the US - Industry Context

Executive Summary

The “snackification” of packaged food continues

“Clean label” commitments proliferate

“Big food” loses share to smaller brands

Convenience wins the day

The corporate landscape is set to change in the coming years

Key Trends and Developments

The “snackification” of packaged food continues in the US

Mounting distrust of “big food” amongst consumers

“Clean label” makes major inroads

Mergers and acquisitions pepper the landscape in 2015

Convenience-focused channels win

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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