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Country Report

New Zealand Flag Cheese in New Zealand

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • Cheese continued to lead within dairy in 2015 with 22% of dairy value sales. New Zealanders are fond of cheese and cheese-related products, and in recent years this resulted in broader awareness and consumer demand for the many different cheese variants, resulting in premiumisation and convenience characterising the category in 2015.

COMPETITIVE LANDSCAPE

  • Fonterra Brands (NZ) Ltd continued to lead cheese with 47% value share, the same as in 2014. The company’s strong performance was led by its Mainland brand, which enjoys strong consumer affinity and brand recognition among New Zealand consumers and is supported by a strong advertising and marketing campaign with effective use of social media and television, radio and print media. In an effort to engage with cheese consumers and emphasise the quality of its product (by virtue of its long-running tag line “Good things take time”), the company ran a campaign called “The New Zealand Cheese Forecast” whereby consumers told the company which type of cheese they would like to see more of, based on the premise that it takes a long time to make cheese. This campaign was part PR, part market research, where participating consumers win prizes and the company is able to gauge the popularity of its different cheese products. In 2015, Mainland held 29% value share of cheese, while Fonterra’s other brands, Valumetric and Anchor held 8% value share each. The company’s Mainland brand won a number of awards at the 2015 New Zealand Cheese awards including best Feta Cheese and best Cheddar cheese.

PROSPECTS

  • The diversifying culinary preferences of New Zealand consumers are expected to move away from the traditional cheese types such as cheddar blocks. Feta, parmesan, mozzarella and bocconcini are all expected to become more popular with consumers and see both distribution and availability, as well as value sales, increase. In addition, in line with increasing consumer preference for convenience, sales of block cheese are expected to decline due to competition from more convenient types such as slices, cubes and sticks.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in New Zealand?
  • What are the major brands in New Zealand?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 6 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 7 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 8 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 9 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 10 Distribution of Cheese by Format: % Value 2010-2015
  • Table 11 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 14 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in New Zealand - Company Profiles

Fonterra Brands (NZ) Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Fonterra Brands (NZ) Ltd: Key Facts
  • Summary 2 Fonterra Co-operative Group: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Fonterra Brands (NZ) Ltd: Competitive Position 2015

Goodman Fielder New Zealand Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Goodman Fielder New Zealand Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Goodman Fielder New Zealand Ltd: Competitive Position 2015

Progressive Enterprises Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Progressive Enterprises Ltd: Key Facts
  • Summary 7 Progressive Enterprises Ltd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 8 Progressive Enterprises Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 Progressive Enterprises Ltd: Competitive Position 2015

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Economic instability in 2015

Cuisine diversifying

Competitive environment remains stable

Supermarkets continue to dominate

Economic conditions set to impact packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Changing economic situation

Social responsibility

Private label expansion strategies

Changing consumption preferences

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 15 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 16 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 18 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 19 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 20 Sales of Packaged Food by Category: Value 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 22 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 23 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 25 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 26 Penetration of Private Label by Category: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 28 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 29 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 32 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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