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Country Report

Cheese in New Zealand

| Pages: 64

Price: US$900

About this Report

Executive Summary

TRENDS

  • Key consumer trends in 2011/2012 included natural cheese products with limited processing, convenient options due to the ongoing busy lives of consumers in New Zealand, increases in the availability of health and wellness products, such as reduced-fat and reduced-salt cheese, growth in ethical products, such as organic cheese, and the use of high-quality ingredients.

COMPETITIVE LANDSCAPE

  • Fonterra Brands (NZ) is expected to remain the leading player in cheese in 2012, with a 45% retail value share. The company’s Mainland brand has iconic status in New Zealand, and is positioned slightly above the majority of other mainstream brands. The Mainland brand offers a range of cheese options for consumers, including block, grated, cubed and sliced formats. The company was also involved in recent new product launches, outlined below.

PROSPECTS

  • The CAGR of 3% expected in constant value terms in the forecast period is below the CAGR of 6% in the review period. It is expected that the growth rate will be weaker due largely to the strong global dairy price rises during the review period, which pushed up the retail value of the cheese category in New Zealand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in New Zealand?
  • What are the major brands in New Zealand?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2007-2012
  • Table 2 Sales of Cheese by Category: Value 2007-2012
  • Table 3 Sales of Cheese by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Cheese by Category: % Value Growth 2007-2012
  • Table 5 Spreadable Processed Cheese by Type: % Value Breakdown 2007-2012
  • Table 6 Unprocessed Cheese by Type: % Value Breakdown 2009-2012
  • Table 7 Cheese Company Shares 2008-2012
  • Table 8 Cheese Brand Shares 2009-2012
  • Table 9 Sales of Cheese by Distribution Format: % Analysis 2007-2012
  • Table 10 Forecast Sales of Cheese by Category: Volume 2012-2017
  • Table 11 Forecast Sales of Cheese by Category: Value 2012-2017
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2012-2017
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2012-2017

Cheese in New Zealand - Company Profiles

Fonterra Brands (NZ) Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Fonterra Brands (NZ) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Fonterra Brands (NZ) Ltd: Competitive Position 2012

Goodman Fielder New Zealand Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Goodman Fielder New Zealand Ltd: Key Facts
  • Summary 4 Goodman Fielder New Zealand Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Goodman Fielder New Zealand Ltd: Competitive Position 2012

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Growth slows as retail prices are pressured

Polarisation in most food categories

Company rankings remain largely unchanged

Supermarkets continue to dominate

Steady growth forecast

KEY TRENDS AND DEVELOPMENTS

Value-conscious behaviour persists due to constrained economic conditions

  • Table 14 Official Cash Rate 2007-2012
  • Table 15 Inflation 2007-2012
  • Table 16 Exchange rates NZ$/US$ 2007-2012
  • Table 17 Inflation 2012-2017
  • Table 18 Real GDP Growth 2012-2017
  • Table 19 Unemployment 2012-2017
  • Table 20 Exchange rates NZ$/US$ 2012-2017

Demand for convenient packaged food continues to grow

Premiumisation seen within select packaged food categories

Private label brands broaden their positioning

Regional and global corporations continue to dominate the New Zealand retailing environment

Implications of the Christchurch earthquakes continue

  • Summary 6 Economic Indicators

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 21 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 23 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 24 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 25 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 26 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 29 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 30 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 31 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 32 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 33 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 34 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 35 Company Shares of Nutrition/Staples 2008-2012
  • Table 36 Brand Shares of Nutrition/Staples 2009-2012
  • Table 37 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 38 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 39 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 40 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 41 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 42 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 43 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 44 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 45 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 46 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 47 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 48 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 49 Company Shares of Meal Solutions 2008-2012
  • Table 50 Brand Shares of Meal Solutions 2009-2012
  • Table 51 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 52 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 53 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 54 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 55 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 56 Sales of Packaged Food by Category: Value 2007-2012
  • Table 57 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 58 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 59 GBO Shares of Packaged Food 2008-2012
  • Table 60 NBO Shares of Packaged Food 2008-2012
  • Table 61 NBO Brand Shares of Packaged Food 2009-2012
  • Table 62 Penetration of Private Label by Category 2007-2012
  • Table 63 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 64 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 65 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 66 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 67 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 68 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Chilled vs ambient
  • Pricing
  • Products by ingredient
  • Products by ingredient
  • Soy-based vs dairy-based

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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