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Country Report

Finland Flag Cheese in Finland

| Pages: 42

Price: US$990

About this Report

Executive Summary

TRENDS

  • Although it is a mature category, cheese in Finland was subject to plenty of developments and emerging trends during 2015. Finns continued to discover different cheese types and flavours and cheese was increasingly used as an ingredient in various dishes. In addition to the more traditional consumption of cheese as a sandwich filling, there was also an increasing tendency to serve cheese on gourmet platters, which meant that savouring cheeses became more common. New flavour experiences also increased demand for imported cheese and premium products. On the other hand, discounted products and private label cheese continued to attract consumers during 2015 as many Finnish people were looking to save money at a time of economic recession and elevated unemployment. Cheese in Finland was, however, shaken up in 2014 by the EU’s sanctions on exports to Russia as 100,000kg of Finnish cheese destined for Russia had to be sold off in Finland. This massive surplus of cheese was sold domestically at low prices, a development which was welcomed enthusiastically by local people.

COMPETITIVE LANDSCAPE

  • The domestic dairy giant Valio Oy remained in the strong lead in cheese in 2015 with a 47% value share. The quality and flavour of its cheese is well-known and highly trusted among local consumers and the range of products it offers is very wide. In addition to enjoying excellent distribution, the company also invests a great deal in marketing and new product development whilst closely following consumer trends and demand patterns. The second ranking company in the category, Arla Oy held a 19% value share in 2015 with its wide selection of both domestically manufactured and imported cheeses. Arla also undertakes substantial marketing efforts and regular new product launches.

PROSPECTS

  • Although cheese in Finland is no longer a dynamic category, cheese consumption in the country is still expected to continue expanding over the forecast period. Experimenting with different types of cheese in cooking and discovering different types of cheese is expected to remain popular among the Finnish population. The promotion of cheese is set to continue involve expanding the perception of cheese out from its traditional use as a sandwich filling and topping for bread to a component of savoury platters as the image of cheese changes from being an everyday food item to an item to be consumed on special occasions. In addition, Finnish consumers are set to continue paying more attention to the use of natural and additive-free ingredients in cheese, inspired by the health and wellness trend. In addition, the focus on ethical and environmental values in the manufacturing process is expected to increasingly interest Finnish people. Therefore, more players in cheese are expected to emphasise their use of local ingredients and improved welfare and conditions for their dairy cows. It is also predicted that consumers will return to paying attention to the fat content of cheese, with many Finns having abandoned this during the review period as the low-carb dieting trend peaked and consumers embraced natural fats.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Finland?
  • What are the major brands in Finland?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Finland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2010-2015
  • Table 2 Sales of Cheese by Category: Value 2010-2015
  • Table 3 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2010-2015
  • Table 7 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 8 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 9 Distribution of Cheese by Format: % Value 2010-2015
  • Table 10 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 11 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Cheese in Finland - Company Profiles

Arla Oy in Packaged Food (Finland)

Strategic Direction

Key Facts

  • Summary 1 Arla Oy: Key Facts
  • Summary 2 Arla Oy: Operational Indicators

Competitive Positioning

  • Summary 3 Arla Oy: Competitive Position 2015

S Group in Packaged Food (Finland)

Strategic Direction

Key Facts

  • Summary 4 S Group: Key Facts
  • Summary 5 S Group: Operational Indicators

Internet Strategy

Private label

  • Summary 6 S Group: Private Label Portfolio

Competitive Positioning

  • Summary 7 S Group: Competitive Position 2015

Valio Oy in Packaged Food (Finland)

Strategic Direction

Key Facts

  • Summary 8 Valio Oy: Key Facts
  • Summary 9 Valio Oy: Operational Indicators

Competitive Positioning

  • Summary 10 Valio Oy: Competitive Position 2015

Packaged Food in Finland - Industry Context

EXECUTIVE SUMMARY

Negative value growth challenges packaged food

Consumers favour domestic products and retailers engage in a price war

Private label marches on

Dominant modern grocery retailers maintains its grip

Steady value growth predicted, but with caution

KEY TRENDS AND DEVELOPMENTS

Domestic grocery retail giants dominate packaged food distribution, but face competition from Lidl

Domestic origin is a sales boost

Price wars in 2015

Traditional food persists but ranges are widening

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 18 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 19 Sales of Packaged Food by Category: Value 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 22 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 24 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 25 Penetration of Private Label by Category: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 27 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 28 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Other Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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