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Country Report

Finland Flag Cheese in Finland

| Pages: 82

Price: US$990

About this Report

Executive Summary

TRENDS

  • Albeit being a mature category already in Finland, cheese is still expanding its consumption levels. Finns have been showing openness towards different cheese flavours and discovering different cheese types, also imported ones, and expanding their consumption from sandwiches to more sophisticated dishes cooked at home as well as savouring them. Whilst premium cheeses are being purchased too, as Finns are discovering new flavour experiences, this has slowed down in 2014 due to the economic downturn. In their attempt of saving money, consumers are purchasing more often private label cheeses. As the low-carb dieting trend peaked in the review period, demand for full-fat cheese grew at the expense of reduced-fat cheese. However, whilst the low-carb trend in 2014 is already in its passing phase, Finnish consumers continue to perceive high-fat products as more natural compared to the more processed reduced-fat alternatives. What appears to be even more important is that full-fat cheese also seems to offer consumers bigger and more impressive flavour experiences, which in itself has a greater appeal.

COMPETITIVE LANDSCAPE

  • Domestic Valio Oy leads the value sales with 48% share expected in 2014. The company is a giant in dairy product production and is well trusted by the Finnish consumers. Valio invests a great deal into its marketing and advertising as well as launching new products. The company is a specialist in knowing the Finnish flavour preferences and caters for the local demand whilst its products enjoy excellent distribution and prime shelf positioning. Its closest competitor, Arla Oy Ab, is expected to hold 20% value share due to its wide product selection, regular product launches, strong brand image and advertising and marketing efforts.

PROSPECTS

  • Cheese is expected to continue growing as Finnish consumers remain curious about new cheese flavours and increasingly see cheese as an indulgence product. Moreover, cooking at home is estimated to be a growing trend in Finland and different cheeses tend to be used in dishes with an increasing tendency. It is also noteworthy that when Finns make purchasing decisions, not only is the flavour a decisive factor, but also the ingredients. Natural, additive-free ingredients of organic or domestic origin are especially expected to see consumer interest as Finnish shoppers are more environmentally conscious and influenced by the ongoing health and wellness trend. It is also estimated that by the end of the forecast period, consumers will go back to paying more attention to the fat content in cheeses, as the low-carb dieting trend which has already passed will no longer influence the sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cheese in Finland?
  • What are the major brands in Finland?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
  • Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Cheese in Finland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Cheese by Category: Volume 2009-2014
  • Table 2 Sales of Cheese by Category: Value 2009-2014
  • Table 3 Sales of Cheese by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Cheese by Category: % Value Growth 2009-2014
  • Table 5 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Unprocessed Cheese by Type: % Value Breakdown 2011-2014
  • Table 7 NBO Company Shares of Cheese: % Value 2010-2014
  • Table 8 LBN Brand Shares of Cheese: % Value 2011-2014
  • Table 9 Distribution of Cheese by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Cheese by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Cheese by Category: Value 2014-2019
  • Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Cheese by Category: % Value Growth 2014-2019

Cheese in Finland - Company Profiles

Arla Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Arla Oy: Key Facts
  • Summary 2 Arla Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Arla Oy: Competitive Position 2014

S Group in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 S Group: Key Facts
  • Summary 5 S Group: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 6 S Group: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 7 S Group: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 S Group: Competitive Position 2013

Valio Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Valio Oy: Key Facts
  • Summary 10 Valio Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Valio Oy: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 12 Valio Oy: Competitive Position 2014

Packaged Food in Finland - Industry Context

EXECUTIVE SUMMARY

Growth on the review period level despite economic worries

Interest in domestic products continues to surge

Private label surges ahead in a fragmented industry

Modern grocery retailers not threatened by channel alternatives

Political developments elsewhere in Europe cast doubt over the future

KEY TRENDS AND DEVELOPMENTS

Is there a real challenge to the consolidated retail distribution of packaged food in sight?

Domestic products retain their cool and ethical image

‘Putin cheese’ the surprise hit of the season

Demographics continue to change but old eating habits die hard

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 14 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 18 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 22 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 23 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 28 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 29 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 31 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 32 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 33 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 34 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 37 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 41 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 42 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 43 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 47 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 48 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 49 Sales of Packaged Food by Category: Value 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 51 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 52 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 54 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 55 Penetration of Private Label by Category: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 57 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 58 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 61 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Cheese
    • Processed Cheese
      • Spreadable Processed Cheese
      • Unspreadable Processed Cheese
    • Unprocessed Cheese
      • Hard Cheese
        • Packaged Hard Cheese
        • Unpackaged Hard Cheese
      • Soft Cheese
      • Spreadable Unprocessed Cheese

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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