Retail volume sales of cigars and cigarillos are projected to increase steadily throughout the forecast period. Given that these products are comparatively expensive, demand should pick up as inflationary pressures ease and purchasing power among Nigerians starts to recover.
While smoking tobacco is expected to expand in retail volume terms over the forecast period, growth looks set to be sluggish and lag well behind that for cigars and cigarillos. This is partly explained by the former category’s greater maturity, but also reflects the ageing of its core consumer base and dwindling interest in Western-style pipe tobacco among young adults, who often prefer to smoke cigarettes or cannabis.
Shisha pipe tobacco is expected to remain popular in Nigeria over the forecast period, particularly among young adults. However, ongoing uncertainty surrounding its legal status means it is possible this product type could be banned, as has already occurred in other African countries such as Kenya, Tanzania and Rwanda.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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