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Country Report

Processed Meat and Seafood in

Processed Meat and Seafood in Bolivia

21 pages, Nov 2018

US$990

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Executive Summary

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PROSPECTS

Processed red meat and poultry increase strongly across the main cities

Bolivia historically had strong production of red meat and poultry, mostly to satisfy domestic demand, and exports were minimal. Most domestic production was from small companies with no economic support to diversify their offer.

Easter pushes sales of processed seafood in Bolivia

Processed seafood is entirely imported in the country, and consumption is most frequent during special festivities. As a high percentage of the Bolivian population has strong religious beliefs, Easter is widely followed in the country.

The festivity of San Juan pushes sales of sausages

The festivity of San Juan has historically pushed sales of sausages all over the country; it is a tradition during this event to eat hot dogs at meal times, in family homes and at parties. To create awareness of their products, companies push them through both traditional and modern channels with taste tests at points of sale, and by making “San Juan packs”, which include sausages, sauces and bread at a reduced price.

COMPETITIVE LANDSCAPE

Industrias de Aceite FINO leads processed meat and seafood during 2018

Industrias de Aceite FINO led processed meat and seafood in value terms in 2018. The company offers a wide portfolio of processed seafood, and its Van Camps brand is well-recognised in Bolivia, benefiting from its extensive distribution.

Marketing campaigns by leading players

Several of the companies present in processed meat and seafood invested in marketing campaigns during the review period. Industrias de Aceite FINO, for instance, promoted its Van Camps brand through television advertising prior to and during the annual Easter holidays, as demand for these types of products tends to peak at this time of year.

Granja Avícola Integral Sofía is strong in processed red meat and poultry

Granja Avícola Integral Sofía is the most representative player in processed red meat and poultry, with a large portfolio and constant launches of innovative, quality products. These launches encouraged consumers to include its products in their daily meals.

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Processed Meat and Seafood Sample Report Processed Meat and Seafood Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Processed Meat and Seafood in Bolivia?
What are the major brands in Bolivia?
Which dietary supplement grew the fastest in the past year?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

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Processed Meat and Seafood in Bolivia - Category analysis

HEADLINES

PROSPECTS

Processed red meat and poultry increase strongly across the main cities

Easter pushes sales of processed seafood in Bolivia

The festivity of San Juan pushes sales of sausages

COMPETITIVE LANDSCAPE

Industrias de Aceite FINO leads processed meat and seafood during 2018

Marketing campaigns by leading players

Granja Avícola Integral Sofía is strong in processed red meat and poultry

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Packaged Food in Bolivia - Industry Overview

EXECUTIVE SUMMARY

The economic slowdown leads to rational consumer expenditure

Bolivian lifestyles are changing, with consumers seeking easy preparation, convenience and quality products

Domestic production remains strong in standard categories

Distribution set to formalise

Packaged food to record low growth

FOODSERVICE

Sales to Foodservice

Changes in Bolivian lifestyles favour the development of foodservice
The leading companies supplying the retail channel are also the most prominent in supplying foodservice outlets
Domestic companies lead foodservice supply

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Processed Meat and Seafood in Bolivia

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Executive Summary

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PROSPECTS

Processed red meat and poultry increase strongly across the main cities

Easter pushes sales of processed seafood in Bolivia

The festivity of San Juan pushes sales of sausages

COMPETITIVE LANDSCAPE

Industrias de Aceite FINO leads processed meat and seafood during 2018

Marketing campaigns by leading players

Granja Avícola Integral Sofía is strong in processed red meat and poultry

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Overview

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Table of Contents

Processed Meat and Seafood in Bolivia - Category analysis

HEADLINES

PROSPECTS

Processed red meat and poultry increase strongly across the main cities

Easter pushes sales of processed seafood in Bolivia

The festivity of San Juan pushes sales of sausages

COMPETITIVE LANDSCAPE

Industrias de Aceite FINO leads processed meat and seafood during 2018

Marketing campaigns by leading players

Granja Avícola Integral Sofía is strong in processed red meat and poultry

CATEGORY DATA

Packaged Food in Bolivia - Industry Overview

EXECUTIVE SUMMARY

The economic slowdown leads to rational consumer expenditure

Bolivian lifestyles are changing, with consumers seeking easy preparation, convenience and quality products

Domestic production remains strong in standard categories

Distribution set to formalise

Packaged food to record low growth

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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