Processed Meat and Seafood in Bolivia

PROSPECTS

Processed red meat and poultry increase strongly across the main cities

Bolivia historically had strong production of red meat and poultry, mostly to satisfy domestic demand, and exports were minimal. Most domestic production was from small companies with no economic support to diversify their offer.

Easter pushes sales of processed seafood in Bolivia

Processed seafood is entirely imported in the country, and consumption is most frequent during special festivities. As a high percentage of the Bolivian population has strong religious beliefs, Easter is widely followed in the country.

The festivity of San Juan pushes sales of sausages

The festivity of San Juan has historically pushed sales of sausages all over the country; it is a tradition during this event to eat hot dogs at meal times, in family homes and at parties. To create awareness of their products, companies push them through both traditional and modern channels with taste tests at points of sale, and by making “San Juan packs”, which include sausages, sauces and bread at a reduced price.

COMPETITIVE LANDSCAPE

Industrias de Aceite FINO leads processed meat and seafood during 2018

Industrias de Aceite FINO led processed meat and seafood in value terms in 2018. The company offers a wide portfolio of processed seafood, and its Van Camps brand is well-recognised in Bolivia, benefiting from its extensive distribution.

Marketing campaigns by leading players

Several of the companies present in processed meat and seafood invested in marketing campaigns during the review period. Industrias de Aceite FINO, for instance, promoted its Van Camps brand through television advertising prior to and during the annual Easter holidays, as demand for these types of products tends to peak at this time of year.

Granja Avícola Integral Sofía is strong in processed red meat and poultry

Granja Avícola Integral Sofía is the most representative player in processed red meat and poultry, with a large portfolio and constant launches of innovative, quality products. These launches encouraged consumers to include its products in their daily meals.

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