All sub-categories in processed meat and seafood are seeing healthy growth in 2020, despite challenges created by COVID-19, with slightly slower growth more akin to historic norms expected over the forecast period. Challenges noted include problems within the local production of poultry, caused by the lower consumer spending power seen due to job losses and various financial impacts from COVID-19.
There are regional limitations on the growth of processed seafood in Georgia. Not all regions in the country have access to a wide range of fish and seafood products, with the populations of these parts of the country not in the habit of consuming fish.
Nikora JSC maintains its lead in processed meat and seafood in 2020, thanks to its top two private label brands, Doctor’s and Nikora. The player owes its success to its 20+ year standing and chain of more than 200 modern grocery retailers which operate across the country, thus giving a wide range of consumers access to its packaged food products which are manufactured by its own subsidiaries.
There are stronger opportunities for players in processed meat, than in processed seafood or poultry. This is because Georgians are big meat eaters and both processed seafood and poultry face some challenges as outlined above.
It will also become increasingly important for players to maintain transparency on their produce, thus meeting the stricter quality controls which are starting to be seen. This is due to companies needing to meet COVID-19 regulations and consumers developing a heightened sense of hygiene and concern about the origins of their food – particularly meat and seafood.
Another ongoing trend is that for brands with German names in processed meat and seafood. This is linked to the appearance of numerous German and Austrian companies in the category, such as Schirnhofer GmbH and Germaneli Kasabi Ltd (which translates into English as “German Butcher”).
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Processed Meat and Seafood industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Processed Meat and Seafood industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Processed Meat and Seafood research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page