Executive Summary

Nov 2019
PROSPECTS
Imported products subject to costly controls and checks, raising prices

Processed meat and seafood products saw continued growth in 2019, although this was down on the previous year’s performance. Controls and checks have become more strict for imported products.

Regional limitations constrain potential for processed fish and seafood growth

Not all regions of Georgia have access to a wide range of fish and seafood products, with the populations of these parts of the country not in the habit of consuming fish. For example, the capital city, Tbilisi, is one of the country’s major generators of GDP, and also has the highest concentrations of population and the highest disposable income levels, but is one of the regions where fish and seafood products are not among the most popular food types.

Meat substitutes set to remain marginal despite regular fasting in Georgia

Sales of meat substitutes remained negligible in Georgia at the end of the review period. Consumer awareness and availability remain extremely low.

COMPETITIVE LANDSCAPE
Nikora JSC’s lead underpinned by its retail presence across the country

Nikora remained the leading player in the category at the end of the review period. This is due to the fact that the holding runs its own chain of modern grocery retailers, comprising more than 200 outlets around Georgia, within which Nikora processed meat enjoys very strong availability.

Lider invests in new plant, Vake benefits from Soviet nostalgia

Lider Food Ltd, in second place, saw a slight share gain in 2019. The company is expected to strengthen its position in processed meat, and has started investing in a new production plant.

Quality set to become increasingly important in processed meat and seafood

The last couple of decades has seen great success for processed meat and seafood brands with German names. This is linked to the appearance of numerous German and Austrian companies in the category, such as Schirnhofer GmbH and Germaneli Kasabi Ltd (which translates into English as “German Butcher”).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Georgia?
  • What are the major brands in Georgia?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Processed Meat and Seafood in Georgia - Category analysis

HEADLINES

PROSPECTS

Imported products subject to costly controls and checks, raising prices
Regional limitations constrain potential for processed fish and seafood growth
Meat substitutes set to remain marginal despite regular fasting in Georgia

COMPETITIVE LANDSCAPE

Nikora JSC’s lead underpinned by its retail presence across the country
Lider invests in new plant, Vake benefits from Soviet nostalgia
Quality set to become increasingly important in processed meat and seafood

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 2 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Packaged Food in Georgia - Industry Overview

EXECUTIVE SUMMARY

More modern lifestyles and development of distribution channels stimulates shift to packaged food products
Tourist activity important to Georgia’s food market, due to limited effect of unit price fluctuations
Market remains fragmented, with generics important in categories with little differentiation
Growing urban consumer base seeking convenience underpins growth of modern grocery retailers channel
Packaged to unpackaged shift set to maintain growth

FOODSERVICE

Sales to Foodservice
Traditional restaurants benefit from popularity of Georgian cuisine amongst both visitors and local consumers, coupled with low prices
Modern establishments offering quick and easy meals gain importance, brunch concept sees growth in popularity
Further growth may be achieved through efforts to reduce seasonality
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources