Processed meat and seafood products saw continued growth in 2019, although this was down on the previous year’s performance. Controls and checks have become more strict for imported products.
Not all regions of Georgia have access to a wide range of fish and seafood products, with the populations of these parts of the country not in the habit of consuming fish. For example, the capital city, Tbilisi, is one of the country’s major generators of GDP, and also has the highest concentrations of population and the highest disposable income levels, but is one of the regions where fish and seafood products are not among the most popular food types.
Sales of meat substitutes remained negligible in Georgia at the end of the review period. Consumer awareness and availability remain extremely low.
Nikora remained the leading player in the category at the end of the review period. This is due to the fact that the holding runs its own chain of modern grocery retailers, comprising more than 200 outlets around Georgia, within which Nikora processed meat enjoys very strong availability.
Lider Food Ltd, in second place, saw a slight share gain in 2019. The company is expected to strengthen its position in processed meat, and has started investing in a new production plant.
The last couple of decades has seen great success for processed meat and seafood brands with German names. This is linked to the appearance of numerous German and Austrian companies in the category, such as Schirnhofer GmbH and Germaneli Kasabi Ltd (which translates into English as “German Butcher”).
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This industry report originates from Passport.