Executive Summary

Nov 2018
PROSPECTS
Listeriosis outbreak is linked to processed meat and seafood

In March 2018, the second biggest player in processed meat and seafood at that time, Tiger Brands Ltd, had to cease operations at three of its factories and recall all Enterprise brand products after the Department of Health traced a listeriosis outbreak, which claimed 200 lives, to its factories. In the announcement by the Minister of Health, consumers were cautioned away from all processed meat products, such as polony, which is popular among low-income consumers as it forms part of their daily lunchtime diet.

Shelf stable meat and seafood products are more affordable to consumers

Consumers’ income came under pressure in 2018 with increases in costs including VAT which rose for the first time since 1994. This has resulted in the substitution of fresh meat with shelf stable meat as the latter is more affordable for the majority of the population.

Unit prices increase because of rising input costs

The unit prices of processed meat and seafood have increased due to a rise in the price of raw materials, which are largely imported and made more expensive by the volatile local currency. However, manufacturers’ promotional discounts provide relief for consumers as competition intensifies.

COMPETITIVE LANDSCAPE
Oceana Brands leads processed meat and seafood

Oceana Brands Ltd is projected to retain the leading position in processed meat and seafood in 2018 with an increased value share due to its shelf stable Lucky Star brand that leads processed meat and seafood. Eskort Ltd ranked third in 2017 but will move into second place in 2018 due to Tiger Consumer Brands Ltd losing significant value share because of the necessary product recall amid the listeriosis outbreak.

Manufacturers recall polony products from shelves

Tiger Consumer Brands Ltd will drop several places down the rankings within processed meat and seafood by the end of 2018 due to losing value share. Tiger Brands Ltd’s processed meat products were at the centre of a listeriosis outbreak in 2018 and the company had to recall all its Enterprise processed meat products.

Private label remains a significant player

Private label offers discounts and cheaper unit prices for shelf stable meat and seafood, making it more difficult for manufacturers to pass on increases in raw material costs to consumers. Manufacturers have to absorb the rising costs of raw materials to maintain their share of sales, with some manufacturers resorting to reducing the meat content in their products in order to remain competitive.

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Processed Meat and Seafood in South Africa

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in South Africa market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in South Africa?
  • What are the major brands in South Africa?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018
Convenience and health trends continue to drive sales
Tiger Consumer Brands leads packaged food in 2018
Supermarkets remain leading channel, but losing ground to mixed retailers
Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice
Foodservice outlets meeting demand for convenience
Popular foodservice products
Tiger Consumer Brand leads foodservice sales in 2018
Consumer Foodservice
Sluggish economy and high unemployment limits consumer foodservice growth
Formal grocery retailers expanding foodservice offerings
Steady growth forecasted within consumer foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources