Specific diet choices such as veganism, vegetarianism and flexitarianism (a plant-based diet with the occasional inclusion of meat) are expected to become increasingly popular over the forecast period and as a result, a growing tendency towards eating less meat will gradually become apparent. Many consumers will opt for a specific dietary option either from a sustainable point of view (because they consider that meat consumption is bad for the environment) or for animal welfare reasons.
Since May 2017, a change in the law has allowed the sale of insects such as mealworms, locusts and crickets for human consumption in Switzerland. Coop Genossenschaft, which is Switzerland’s second largest retailer, made the leap in August 2017 and has begun to offer its customers a range of products containing insect proteins, including meatballs, snack bars and burgers.
The importance of the health and wellness trend will continue to affect processed meat and seafood consumption patterns over the forecast period. Rising demand for higher quality products with a sustainable appeal will be one of the major drivers of growth and companies will need to ensure that they are able to rapidly respond to consumer trends, by allaying concerns about processed foods, as “natural” foods become increasingly fashionable.
Processed meat and seafood continued to be largely dominated by the two leading players Migros Genossenschaftsbund eG and Coop Genossenschaft in 2018. Both Migros and Coop will remain successful with their respective private label lines and consumers will continue to appreciate their large product range as well as price/quality ratio.
Essento Food AG, a start-up company which partnered with Coop Genossenschaft to commercialise the first insect-based products at retail level in Switzerland, has grown by producing a product assortment ranging from meatballs, snack bars and burgers to savoury snacks. Over the forecast period, the company is expected to enlarge its existing range and to face strong competition from other players such as Entomos AG (a company that was previously specialised in the commercialisation of insect intended for animal feeding and that has since May 2018 refocused its activities on insects for human consumption).
Concerns about the environment, traceability and animal welfare will increasingly affect consumer choice over the forecast period. The Swiss are more concerned about the impact their processed meat and seafood consumption has on the environment and on animals.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Processed Meat and Seafood industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Processed Meat and Seafood in Switzerland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport.