Executive Summary

Nov 2018
PROSPECTS
Specific diet requirements to negatively impact sales of processed meat and seafood

Specific diet choices such as veganism, vegetarianism and flexitarianism (a plant-based diet with the occasional inclusion of meat) are expected to become increasingly popular over the forecast period and as a result, a growing tendency towards eating less meat will gradually become apparent. Many consumers will opt for a specific dietary option either from a sustainable point of view (because they consider that meat consumption is bad for the environment) or for animal welfare reasons.

Increasing uptake of insects

Since May 2017, a change in the law has allowed the sale of insects such as mealworms, locusts and crickets for human consumption in Switzerland. Coop Genossenschaft, which is Switzerland’s second largest retailer, made the leap in August 2017 and has begun to offer its customers a range of products containing insect proteins, including meatballs, snack bars and burgers.

Positive outlook for the forecast period

The importance of the health and wellness trend will continue to affect processed meat and seafood consumption patterns over the forecast period. Rising demand for higher quality products with a sustainable appeal will be one of the major drivers of growth and companies will need to ensure that they are able to rapidly respond to consumer trends, by allaying concerns about processed foods, as “natural” foods become increasingly fashionable.

COMPETITIVE LANDSCAPE
“Swissness” expected to remain a key purchase driver

Processed meat and seafood continued to be largely dominated by the two leading players Migros Genossenschaftsbund eG and Coop Genossenschaft in 2018. Both Migros and Coop will remain successful with their respective private label lines and consumers will continue to appreciate their large product range as well as price/quality ratio.

Increasing number of insect-based products expected over forecast period

Essento Food AG, a start-up company which partnered with Coop Genossenschaft to commercialise the first insect-based products at retail level in Switzerland, has grown by producing a product assortment ranging from meatballs, snack bars and burgers to savoury snacks. Over the forecast period, the company is expected to enlarge its existing range and to face strong competition from other players such as Entomos AG (a company that was previously specialised in the commercialisation of insect intended for animal feeding and that has since May 2018 refocused its activities on insects for human consumption).

Environment, traceability and animal welfare to remain hot topics

Concerns about the environment, traceability and animal welfare will increasingly affect consumer choice over the forecast period. The Swiss are more concerned about the impact their processed meat and seafood consumption has on the environment and on animals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Switzerland?
  • What are the major brands in Switzerland?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Processed Meat and Seafood in Switzerland - Category analysis

HEADLINES

PROSPECTS

Specific diet requirements to negatively impact sales of processed meat and seafood
Increasing uptake of insects
Positive outlook for the forecast period

COMPETITIVE LANDSCAPE

“Swissness” expected to remain a key purchase driver
Increasing number of insect-based products expected over forecast period
Environment, traceability and animal welfare to remain hot topics

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2013-2018
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2013-2018
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2013-2018
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023

Packaged Food in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Packaged food registers slight retail value growth
The health and wellness trend continues to shape demand for packaged food
Private label strengthens its position in packaged food
Supermarkets leads distribution channels while discounters gains share
Positive albeit moderate growth over the forecast period

FOODSERVICE

Sales to Foodservice
Convenience remains key
Foodservice not immune to the healthy food trend
Foodservice providers always attentive to customers’ concerns
Consumer Foodservice
Health and wellness and specific diet choices shape consumer foodservice
Migros and McDonalds continue to lead consumer foodservice in Switzerland
Rapid growth continues for home delivery and takeaway foodservice
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 21 Sales of Packaged Food by Category: Volume 2013-2018
Table 22 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 23 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 24 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 25 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 26 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 27 Penetration of Private Label by Category: % Value 2013-2018
Table 28 Distribution of Packaged Food by Format: % Value 2013-2018
Table 29 Distribution of Packaged Food by Format and Category: % Value 2018
Table 30 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 32 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources