Many Guatemalan consumers have experienced a fall in purchasing power in 2022 due to higher retail prices across goods and many services. Salary levels have failed to keep pace with inflation putting a squeeze on household budgets.
The cigarillos category has struggled to grow in Guatemala as supply has remained quite low in response to weak consumer demand. Distribution of these products is still quite limited across the country, but more brands are starting to appear like Bodyshot and Little Cheyenne cigars (both carried by Tabacos y Puros).
Further product innovation is expected in cigars and cigarillos over the forecast period, which could help attract consumer interest and boost sales. Within cigarillos, more flavoured varieties are expected in an attempt to grow the category by appealing to new consumers with exotic flavours.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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