Executive Summary

Nov 2019
PROSPECTS
Meat substitutes grows fastest with many new product launches for consumers who increasingly pursue a meat-free diet

In 2019, the fastest growth was seen in meat substitutes thanks to rising consumer awareness and many new product launches. Chilled meat substitutes grew faster than frozen types in 2019 since it is a newer category in Ireland.

Processed seafood benefits from price rises in fresh fish and consumers eating less meat

Processed meat and seafood usually faces strong competition from fresh food. Irish consumers tend to choose fresh over processed food not only because of its greater nutrition, but also because of the influence of celebrity chefs who encourage consumers to cook from scratch.

New product developments focus on less processing and artisanal production

New product developments in processed meat and seafood in Ireland tend to focus on being less processed or having a more artisanal image. Frozen processed seafood, in particular, benefits from such product developments which support its continued growth despite the maturity of its sales.

COMPETITIVE LANDSCAPE
Much merger and acquisition activity is observed in processed seafood

Kerry Foods Ltd remains the leading branded player in processed meat and seafood thanks to its popular brand, Denny, which holds a significant value share in processed meat. Processed meat remains the larger category within processed meat and seafood and players’ value shares remain fairly stable.

Quorn fishless fish fingers fill a gap in substitutes

There have been many launches of meat-free products and meat substitutes. However, fishless products have received less attention.

Donegal Catch undertakes new marketing campaign for its frozen fish

Under its new management, Green Isle Foods Ltd has been highly active with its Donegal Catch brand. New launches from Donegal Catch in 2019 included Donegal Catch Cider Battered Cod and Beer Battered Cod, as well as Donegal Catch 3 Garlic and Herb Salmon.

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Processed Meat and Seafood in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Processed Meat and Seafood industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Processed Meat and Seafood in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Processed Meat and Seafood in Ireland?
  • What are the major brands in Ireland?
  • Which dietary supplement grew the fastest in the past year?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport.

Processed Meat and Seafood in Ireland - Category analysis

HEADLINES

PROSPECTS

Meat substitutes grows fastest with many new product launches for consumers who increasingly pursue a meat-free diet
Processed seafood benefits from price rises in fresh fish and consumers eating less meat
New product developments focus on less processing and artisanal production

COMPETITIVE LANDSCAPE

Much merger and acquisition activity is observed in processed seafood
Quorn fishless fish fingers fill a gap in substitutes
Donegal Catch undertakes new marketing campaign for its frozen fish

CATEGORY DATA

Table 1 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 2 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Growth continues in packaged food despite the expansion of private label and the challenges posed by Brexit
New product development focuses on consumers’ demand for more vegan options and more protein
Players launch more products that offer healthy convenience to time-pressed consumers
Internet retailing and discounters benefit the most in the distribution of packaged food as consumers seek to save time and money
Packaged food is expected to maintain positive growth

FOODSERVICE

Sales to Foodservice
Packaged food volume sales to foodservice begin to slow down being faced with higher VAT and the uncertainty of Brexit
Sustainability affects foodservice volume sales as operators focus more on the impact of packaging
Consumer foodservice players increasingly source packaged food products with local provenance
Consumer Foodservice
Meeting consumers’ demand for convenience is increasingly key in consumer foodservice
Consumer foodservice operators focus on premium hand-made products
Consumer foodservice players broaden their vegetarian and vegan offerings
Category Data
Table 17 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 20 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 21 Sales of Packaged Food by Category: Volume 2014-2019
Table 22 Sales of Packaged Food by Category: Value 2014-2019
Table 23 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 24 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 25 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 26 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 27 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 28 Penetration of Private Label by Category: % Value 2014-2019
Table 29 Distribution of Packaged Food by Format: % Value 2014-2019
Table 30 Distribution of Packaged Food by Format and Category: % Value 2019
Table 31 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 34 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources