In 2019, the fastest growth was seen in meat substitutes thanks to rising consumer awareness and many new product launches. Chilled meat substitutes grew faster than frozen types in 2019 since it is a newer category in Ireland.
Processed meat and seafood usually faces strong competition from fresh food. Irish consumers tend to choose fresh over processed food not only because of its greater nutrition, but also because of the influence of celebrity chefs who encourage consumers to cook from scratch.
New product developments in processed meat and seafood in Ireland tend to focus on being less processed or having a more artisanal image. Frozen processed seafood, in particular, benefits from such product developments which support its continued growth despite the maturity of its sales.
Kerry Foods Ltd remains the leading branded player in processed meat and seafood thanks to its popular brand, Denny, which holds a significant value share in processed meat. Processed meat remains the larger category within processed meat and seafood and players’ value shares remain fairly stable.
There have been many launches of meat-free products and meat substitutes. However, fishless products have received less attention.
Under its new management, Green Isle Foods Ltd has been highly active with its Donegal Catch brand. New launches from Donegal Catch in 2019 included Donegal Catch Cider Battered Cod and Beer Battered Cod, as well as Donegal Catch 3 Garlic and Herb Salmon.
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Discover the latest market trends and uncover sources of future market growth for the Processed Meat and Seafood industry in Ireland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport.