Heated tobacco and e-vapour products are expected to see positive performances over the forecast period, all the more so given the challenges facing cigarettes because of excise taxes. The continued shift away from cigarettes will benefit e-vapour products and heated tobacco because consumers perceive them to be healthier alternatives to smoking cigarettes.
Despite the positive prospects for e-vapour products, heated tobacco is anticipated to grow more rapidly, partly as a result of the greater fragmentation in e-vapour products. Kenstand and PMFTC will continue to lead heated tobacco with the help of their investment in brand building opportunities, as well as the strengthening of their partnerships with retail partners.
While it was not the case in 2022, the forecast period may see a more organised smokeless tobacco, e-vapour products and heated tobacco category, as the Philippine Government has tightened regulations relating to these devices. There is an intent to lower cigarette smoking in the Philippines, yet the need to protect consumers from illicit and fake devices will remain a top priority.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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