Illicit trade in cigarettes has been a growing problem over the review period, having increased year-on-year, and in 2022 accounted for nearly a third of volume sales. However, authorities have indicated that they are determined to cut down on contraband and have outlined several actions that they will undertake over the forecast period.
With smoking prevalence continuing to be high and young people continuing to take up smoking, there is pressure from organisations such as C3T (Cameroon Coalition for Tobacco Control) to introduce further taxes hikes to order to cut down on smoking rates. There has been no tax hikes since 2020, but it is likely that further tax hikes will be introduced over the forecast period, and this should dampen volume sales.
Cameroonians remain traditional in taste when it comes to cigarettes, opting for filter cigarettes, and this will continue over the forecast period. Consumers will remain largely averse to any differentiation or innovation.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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