Cigarettes in Kenya

June 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Cigarettes industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Cigarettes industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Cigarettes in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Cigarettes in Kenya?
  • Which are the leading brands in Cigarettes in Kenya?
  • How are products distributed in Cigarettes in Kenya?
  • Which category is the most heavily taxed in Kenya?
  • How is the operating environment for Cigarettes changing?
  • What are the current legislative restrictions applicable to the sale of Cigarettes products in Kenya?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Cigarettes in Kenya - Category analysis

KEY DATA FINDINGS

Cigarette sales continue to suffer due to the influx of illicit products
BAT Kenya maintains its robust lead, while net profits decline due to myriad factors
Consumers still continue to smoke cigarettes
Strategic shifts and innovations set to support baseline sales
Ongoing trend for Khat consumption may help to support cigarettes sales
E-cigarettes pose a challenge to the growth of traditional cigarettes
Taxation rates
Summary 1 Taxation and Duty Levies 2018-2023
Average cigarette pack price breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
Table 1 Sales of Cigarettes: Volume 2018-2023
Table 2 Sales of Cigarettes by Category: Value 2018-2023
Table 3 Sales of Cigarettes: % Volume Growth 2018-2023
Table 4 Sales of Cigarettes by Category: % Value Growth 2018-2023
Table 5 Sales of Cigarettes by Blend: % Volume 2018-2023
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2018-2023
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2018-2023
Table 8 Sales of Cigarettes by Pack Size: % Volume 2018-2023
Table 9 Sales of Cigarettes by Price Band: % Volume 2018-2023
Table 10 NBO Company Shares of Cigarettes: % Volume 2019-2023
Table 11 LBN Brand Shares of Cigarettes: % Volume 2020-2023
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2018-2023
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2018-2023
Table 14 Forecast Sales of Cigarettes: Volume 2023-2028
Table 15 Forecast Sales of Cigarettes by Category: Value 2023-2028
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2023-2028
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2023-2028
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2023-2028
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2023-2028
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2023-2028
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2023-2028
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2023-2028

Tobacco in Kenya - Industry Overview

Tobacco in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tobacco?
Legislation
Legislative overview
Summary 3 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

Table 23 Number of Adult Smokers by Gender 2018-2023
Table 24 Sales of Tobacco by Category: Volume 2018-2023
Table 25 Sales of Tobacco by Category: Value 2018-2023
Table 26 Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 27 Sales of Tobacco by Category: % Value Growth 2018-2023
Table 28 Forecast Sales of Tobacco by Category: Volume 2023-2028
Table 29 Forecast Sales of Tobacco by Category: Value 2023-2028
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 4 Research Sources
The following categories and subcategories are included:

Cigarettes

    • Fine Cut Cigarettes

Cigarettes

RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).

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This report originates from Passport, our Cigarettes research and analysis database.

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