The current legislation relating to cigarettes supports annual tax hikes for the category, which will exert a negative influence on the prospects of the cigarettes category during the forecast period. For incumbent brands to continue to be relevant, it is imperative for their products to be visible not only in other grocery retailers such as sari-sari stores, but also in convenience stores, as greater mobility is anticipated in the forecast period.
With the investment of PMFTC in the production of heated tobacco sticks, the forecast period is expected to see a greater shift away from cigarettes that will boost the decline in smoking prevalence. As there is an anticipated push for heated tobacco, cigarettes brands could benefit from seeking avenues to attract smokers who have not shifted to cigarettes.
The forecast period will continue to reflect the relevance of other grocery retailers in the Philippine market. Despite the fact that packs of 20 are the most prevalent format in the market, other grocery retailers, particularly sari-sari stores, sell cigarettes on a per stick basis.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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