The health and wellness trend is anticipated to regain importance during the forecast period, with healthy ingredients in sweet biscuits likely to boost retail volume and value sales. Food products that have preventative health properties have proven to be particularly popular in light of the COVID-19 pandemic, although the war has shifted the focus of many consumers towards affordability and availability over health and wellness.
Still high inflation and the economising mind-set of consumers are likely to drive interest in portioned packs, which offer lower initial outlays, and larger family packs, which offer lower unit prices. Amid a tough economic climate and the search of value for money, private label is expected to continue to gain retail value shares in sweet biscuits, snack bars and fruit snacks.
Branded companies are also expected to be active in these categories in the forecast period. In this vein, they are set to resume investment strategies visible in the pre-war period.
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Sweet Biscuits, Snack Bars and Fruit Snacks
This is the aggregation of sweet biscuits, snack bars, and fruit snacks.
See All of Our DefinitionsThis report originates from Passport, our Sweet Biscuits, Snack Bars and Fruit Snacks research and analysis database.
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