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Country Report

Incontinence in

Adult Incontinence in Japan

21 pages, Jun 2017

US$990

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Executive Summary

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TRENDS

Adult incontinence recorded 5% current value growth in 2016 to reach JPY196 billion. Japan is well known for its aging society. According to Euromonitor International’s Consumer data, people aged 65 years and over accounted for 27% of the total population in Japan in 2016. In this sense, it is the most elderly population in the world, creating considerable opportunities for adult incontinence.

COMPETITIVE LANDSCAPE

Unicharm retained its leading position in adult incontinence with a 51% value share in 2016, up slightly from the previous year. The company offers two adult incontinence brands: Lifree and Charm Nap. Whilst Lifree offers a wide range of products from light to medium/heavy incontinence for both male and female consumers, Charm Nap is tailored for female consumers with light incontinence. Lifree is a popular choice in medium/heavy incontinence, which accounts for more than 70% of the total retail adult incontinence market in Japan. Having a popular brand in the medium/heavy incontinence category provides Unicharm with a strong competitive edge.

PROSPECTS

Adult incontinence is expected to continue to see strong growth over the forecast period, with a constant value CAGR of 5% leading to sales of JPY248 billion in 2021. This strong performance is being supported by the growth of the senior population, with the “later-lifers” population (aged 60 and over) set to reach 44 million in 2021, accounting for 35% of the total population in Japan. The country’s population already had the highest proportion of seniors in the world in 2016, but the gap between Japan and the second most senior country is expected to widen over the forecast period. The importance of adult incontinence in the Japanese tissue and hygiene market is set to increase significantly.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Japan?
What are the major brands in Japan?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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