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Drinking milk is dominated by basic milk varieties – shelf stable milk in particular, which is among the most mature dairy formats in Bosnia-Herzegovina. With the expanding range and availability of more interesting diary alternatives in the country, consumers showed less interest in drinking milk products and its most popular variety, shelf stable milk, in particular.
Milk alternatives soars
Milk alternatives recorded the strongest retail value growth in drinking milk products over the review period. Milk alternatives is dominated by soy drinks, although other milk alternatives such as almond, hazelnut or rice milk are increasingly present.
Fresh milk in focus
Fresh milk also recorded a strong performance over the review period. Traditionally, shelf stable milk was the dominant format as it is more convenient for both consumers and manufacturers.
The big three dominate drinking milk
Large internationals control drinking milk products in Bosnia-Herzegovina through regional dairies, including Danube Foods, Meggle and Dukat. The differences between the three are often minimal.
Focus on fresh milk for growth
An independent dairy manufacturer, Mljekara Padeni, achieved the strongest growth in its retail value share in drinking milk in 2018. This domestic manufacturer is entirely positioned in fresh milk, which is recording solid growth as an increasing segment of consumers with an interest in improving the “healthiness” of their nutrition regards less processed fresh milk superior in quality to the largely popular shelf-stable milk most large players focus on.
The health trend
Another niche player with solid growth in drinking milk was Belgian manufacturer of milk alternatives, Vandemoortele. The company leads milk alternatives, despite the increasing number of players penetrating the format.
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Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Drinking milk products industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Drinking milk products in Bosnia and Herzegovina market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Drinking milk products in Bosnia and Herzegovina?
What are the major brands in Bosnia and Herzegovina?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
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