Alcoholic Drinks in Estonia
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Estonia
Ale benefits from premiumisation trend and the reopening of society
Lidl’s entry threatens to disrupt the competitive landscape
A Le Coq leverages a strong portfolio and wide price points to lead the field
Healthier lifestyles and technology to push non alcoholic beer
Sustainability concerns to inform beer choices
Imported economy lager to struggle in the forecast period
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Estonia
Cider/perry loses ground to cheaper flavoured/mixed lager
Rising prices contribute to fall in demand in the on-trade channel
Smaller players increase the pressure on the leaders
Cider/perry to continue its downward demand trajectory
Flavoured and craft options to offer some growth potential
Changing consumer shopping behaviour to disrupt distribution patterns
Table 32 Sales of Cider/Perry: Total Volume 2017-2022
Table 33 Sales of Cider/Perry: Total Value 2017-2022
Table 34 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 35 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 36 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 41 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 42 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 43 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 44 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 45 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 46 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Estonia
Spirit-based format drives RTDs
More sophisticated consumers lose interest in wine-based RTDs
Saku Õlletehase and A Le Coq remain well ahead of the pack
Spirit-based RTDs retain competitive advantages
Growth opportunities remain despite maturity
Alcohol-free RTDs to tap into the mocktails trend
Table 47 Sales of RTDs by Category: Total Volume 2017-2022
Table 48 Sales of RTDs by Category: Total Value 2017-2022
Table 49 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 50 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 51 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 52 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 55 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 56 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 57 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 58 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 59 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 60 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 61 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Estonia
Blended malt Scotch whisky and tequila (and mezcal) enjoy fast-rising popularity
Craft and labelling trends emphasise sophistication and more natural claims
Liviko leverages quality, a wide offer and strong distribution to lead spirits
Popularisation trend to push whiskies
Lidl is set to create waves in the competitive landscape
Social media focus to reach young adults
Table 62 Sales of Spirits by Category: Total Volume 2017-2022
Table 63 Sales of Spirits by Category: Total Value 2017-2022
Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 70 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 71 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 72 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 73 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 74 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 75 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 76 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Estonia
Low prices drive volume sales of “other” fortified wine in a highly inflationary climate
Widening variety boosts awareness and interest in wine
Still wine suffers from maturity while new consumption occasions boost sparkling wine
Wine popularisation trend to stimulate strong sales growth
Increasing awareness and availability to grow the demand for port
Specialist retailers and e-commerce to increase the pressure on supermarkets and hypermarkets
Table 77 Sales of Wine by Category: Total Volume 2017-2022
Table 78 Sales of Wine by Category: Total Value 2017-2022
Table 79 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 80 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 81 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 82 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 83 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 84 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 85 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 86 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 87 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 88 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027