Lollipops can be said to have been most affected by the war in Ukraine in demand terms, recording by far the highest retail volume sales decline in percentage terms in 2022. The category is set to see a rebound in retail volume terms in 2023 and 2024, albeit from a significantly lower base, before sales start to fall again.
The offer of health and wellness, such as fortified/functional, options is to set to expand as players try to retain or attract new consumers to traditionally unhealthy sugar confectionery. In Ukraine, as in other markets, the experience of COVID-19 has raised awareness of healthier lifestyles, including health and wellness and healthier eating.
Mondelez’s Halls is expected to dominate retail value sales of medicated confectionery going into the forecast period, with Ferrero’s Tic Tac ahead of the field in standard mints. These brands are set to drive their respective categories in the short to medium term.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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