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Country Report

India Flag Hot Drinks in India

| Pages: 46

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Premiumisation drives value sales

Premium products gained popularity as consumers, especially in urban areas, were willing to spend more to enjoy better quality products. This was driven mainly by rising disposable incomes and health awareness.

Healthy lifestyle trends drives growth for hot drinks

Increasing consumer awareness about health led to changing beverages preferences. Hot drinks – products are perceived as a healthier choice – was further encouraged by new launches in especially in tea and other hot drinks. The health benefits associated with hot drinks such as physical and mental well being, weight loss, antioxidants and heart health, were among the most common health claims.

International brands lead hot drinks in India

Global brands such as Nestlé India Ltd, Hindustan Unilever Ltd and GlaxoSmithKline continued to lead hot drinks by contributing the bulk of retail value sales in 2015. Although most of the international competitors maintained major value shares, domestic players threatened this position with new product developments and strong promotional activity across various media channels.

Key new products focus on healthier products

In 2015, leading manufacturers introduced various healthier products to meet demand from health-conscious consumers. These product launches were especially in tea and other hot drinks, which made specific health claims, and promoted through marketing campaigns across media channels.

Positive forecast growth for hot drinks

Hot drinks is expected to display healthy growth as economic conditions improve in the country. With improving foodservice consumption of premium tea and coffee each year, this will continue to drive demand for retail products. Moreover, the increasing number of health-conscious consumers will help boost sales, especially for tea and other hot drinks, which are marketed for their numerous health benefits.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Hot Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in India?
  • What are the major brands in India?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in India?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Hot Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Premiumisation drives value sales

Healthy lifestyle trends drives growth for hot drinks

International brands lead hot drinks in India

Key new products focus on healthier products

Positive forecast growth for hot drinks

KEY TRENDS AND DEVELOPMENTS

Coffee and other hot drinks gain total brewed volume share

Leading manufacturers venture into foodservice

Hot drink manufacturers explore internet retailing channel

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

Trends

Competitive landscape

Prospects

MARKET DATA

  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2010-2015
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2010-2015
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2010-2015
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2010-2015
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
  • Table 11 Retail Sales of Hot Drinks by Region: Volume 2010-2015
  • Table 12 Retail Sales of Hot Drinks by Region: Value 2010-2015
  • Table 13 Retail Sales of Hot Drinks by Region: % Volume Growth 2010-2015
  • Table 14 Retail Sales of Hot Drinks by Region: % Value Growth 2010-2015
  • Table 15 Foodservice Sales of Hot Drinks by Region: Volume 2010-2015
  • Table 16 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2010-2015
  • Table 17 Total Sales of Hot Drinks by Region: Total Volume 2010-2015
  • Table 18 Total Sales of Hot Drinks by Region: % Total Volume Growth 2010-2015
  • Table 19 Retail Sales of Hot Drinks by Rural vs Urban: % Value 2015
  • Table 20 NBO Company Shares of Hot Drinks: % Retail Value 2011-2015
  • Table 21 LBN Brand Shares of Hot Drinks: % Retail Value 2012-2015
  • Table 22 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2010-2015
  • Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2010-2015
  • Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2015
  • Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
  • Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2015-2020
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
  • Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2015-2020
  • Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
  • Table 35 Forecast Retail Sales of Hot Drinks by Region: Volume 2015-2020
  • Table 36 Forecast Retail Sales of Hot Drinks by Region: Value 2015-2020
  • Table 37 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2015-2020
  • Table 38 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2015-2020
  • Table 39 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2015-2020
  • Table 41 Forecast Total Sales of Hot Drinks by Region: Total Volume 2015-2020
  • Table 42 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2015-2020

APPENDIX

Production/import/export data

  • Summary 1 Production of Hot Drinks by Category 2010-2015

SOURCES

  • Summary 2 Research Sources

Hot Drinks in India - Company Profiles

GlaxoSmithKline Consumer Healthcare Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 GlaxoSmithKline Consumer Healthcare Ltd: Key Facts
  • Summary 4 GlaxoSmithKline Consumer Healthcare Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2015

Goodricke Group Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Goodricke Group Ltd: Key Facts
  • Summary 7 Goodricke Group Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Goodricke Group Ltd: Competitive Position 2015

Wagh Bakri Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Wagh Bakri Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 10 Wagh Bakri Ltd: Competitive Position 2015

Coffee in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Retail Sales of Coffee by Category: Volume 2010-2015
  • Table 44 Retail Sales of Coffee by Category: Value 2010-2015
  • Table 45 Retail Sales of Coffee by Category: % Volume Growth 2010-2015
  • Table 46 Retail Sales of Coffee by Category: % Value Growth 2010-2015
  • Table 47 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Value 2010-2015
  • Table 48 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2010-2015
  • Table 49 Retail Sales of Instant Coffee by Type: % Value Breakdown 2010-2015
  • Table 50 NBO Company Shares of Coffee: % Retail Value 2011-2015
  • Table 51 LBN Brand Shares of Coffee: % Retail Value 2012-2015
  • Table 52 Forecast Retail Sales of Coffee by Category: Volume 2015-2020
  • Table 53 Forecast Retail Sales of Coffee by Category: Value 2015-2020
  • Table 54 Forecast Retail Sales of Coffee by Category: % Volume Growth 2015-2020
  • Table 55 Forecast Retail Sales of Coffee by Category: % Value Growth 2015-2020
  • Table 56 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2015-2020

Other Hot Drinks in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 57 Retail Sales of Other Hot Drinks by Category: Volume 2010-2015
  • Table 58 Retail Sales of Other Hot Drinks by Category: Value 2010-2015
  • Table 59 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2010-2015
  • Table 60 Retail Sales of Other Hot Drinks by Category: % Value Growth 2010-2015
  • Table 61 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2010-2015
  • Table 62 NBO Company Shares of Other Hot Drinks: % Retail Value 2011-2015
  • Table 63 LBN Brand Shares of Other Hot Drinks: % Retail Value 2012-2015
  • Table 64 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
  • Table 65 Forecast Retail Sales of Other Hot Drinks by Category: Value 2015-2020
  • Table 66 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
  • Table 67 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
  • Table 68 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2015-2020

Tea in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 69 Retail Sales of Tea by Category: Volume 2010-2015
  • Table 70 Retail Sales of Tea by Category: Value 2010-2015
  • Table 71 Retail Sales of Tea by Category: % Volume Growth 2010-2015
  • Table 72 Retail Sales of Tea by Category: % Value Growth 2010-2015
  • Table 73 Retail Sales of Tea by Standard Vs Pods: % Value 2010-2015
  • Table 74 NBO Company Shares of Tea: % Retail Value 2011-2015
  • Table 75 LBN Brand Shares of Tea: % Retail Value 2012-2015
  • Table 76 Forecast Retail Sales of Tea by Category: Volume 2015-2020
  • Table 77 Forecast Retail Sales of Tea by Category: Value 2015-2020
  • Table 78 Forecast Retail Sales of Tea by Category: % Volume Growth 2015-2020
  • Table 79 Forecast Retail Sales of Tea by Category: % Value Growth 2015-2020
  • Table 80 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2015-2020

Segmentation

This market research report includes the following:

  • Hot Drinks
    • Coffee
      • Fresh Coffee
        • Fresh Coffee Beans
        • Fresh Ground Coffee
          • Fresh Ground Coffee Pods
          • Standard Fresh Ground Coffee
      • Instant Coffee
        • Instant Decaffeinated Coffee
        • Instant Standard Coffee
    • Tea
      • Black Tea
        • Black Standard Tea
          • Loose Black Standard Tea
          • Tea Bags Black Standard
        • Black Speciality Tea
          • Loose Black Speciality Tea
          • Tea Bags Black Speciality
      • Fruit/Herbal Tea
      • Green Tea
      • Instant Tea
      • Other Tea
    • Other Hot Drinks
      • Flavoured Powder Drinks
        • Chocolate-based Flavoured Powder Drinks
        • Malt-based Hot Drinks
        • Non-Chocolate-based Flavoured Powder Drinks
      • Other Plant-based Hot Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Decaffeinated vs Regular
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient
  • Standard vs Pods
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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