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Country Report

India Flag Hot Drinks in India

| Pages: 53

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Hot drinks continues growth momentum

Hot drinks continues grow as rural consumers switch from loose to branded tea. Additionally, consumers are also picking other hot drinks including malt-based hot drinks mainly, due to the nutritional benefits claimed by the various brands. Most leading companies, including GlaxoSmithKline and Cadbury, continue to push their brands through TV commercials and with in-store advertisements and promotions. In addition, leading manufacturers are also targeting rural consumers, by introducing small sachets of brands such as Horlicks and Brooke Bond Red Label tea to boost consumption, so consumers can purchase these brands in quantities they can afford.

Hot drinks move towards premiumisation

As consumers continue to look for healthier varieties and new flavours of tea and coffee, hot drinks increasingly moves towards premiumisation. Premiumisation trends have been clearly evident in the double-digit growth of green tea, speciality tea, and other malt-based hot drinks in 2013. To leverage this growth, several manufacturers such as Tata Global Beverages introduced new green tea flavours. Interestingly, the premiumisation trend has started to take off in second-tier and third-tier three cities as well, with consumers becoming more willing to spend extra on new brands and flavours.

Multinationals maintain lead

Leading multinationals, including Unilever, GlaxoSmithKline, and Nestlé maintained the lead in hot drinks in 2013. The long-established presence, trusted brand name and wide distribution network of these companies enabled them to maintain strong value sales. In addition, multinational players have brands at each price point, which makes them popular and more widely available to consumers throughout the country.

Modern retailers increase penetration and gain further popularity

Traditional small grocery retailers remained the leading channel for hot drinks sales in 2013. Most consumers buy tea, coffee and other hot drinks from traditional kirana stores, located within their neighbourhoods. However, modern grocery retail stores, including hypermarkets and supermarkets, have become increasingly popular due to the wide range of brands they offer. Additionally, modern retail stores offer a one-stop shop, greater levels of convenience and more competitive prices.

Hot drinks promises positive growth over the forecast period

Hot drinks is likely to continue to record strong value growth over the forecast period, driven by an increasing number of people switching to branded tea and coffee. In addition, many consumers are likely to move towards more highly-priced tea, coffee and other hot drinks in the belief they offer nutritional benefits. To leverage this trend, leading manufacturers, including Unilever and Tata Global Beverages are likely to introduce new variants of coffee and tea, which can be expected to stimulate growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Hot Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in India?
  • What are the major brands in India?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in India?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Hot Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Hot drinks continues growth momentum

Hot drinks move towards premiumisation

Multinationals maintain lead

Modern retailers increase penetration and gain further popularity

Hot drinks promises positive growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Expansion of chained cafés drives growth of premium hot drinks

Manufacturers promote hot drinks on health and wellness platform

Manufacturers focus on new flavours to attract urban consumers

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2008-2013
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2008-2013
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2008-2013
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2008-2013
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2008-2013
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2008-2013
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2008-2013
  • Table 11 Retail Sales of Hot Drinks by Region: Volume 2008-2013
  • Table 12 Retail Sales of Hot Drinks by Region: Value 2008-2013
  • Table 13 Retail Sales of Hot Drinks by Region: % Volume Growth 2008-2013
  • Table 14 Retail Sales of Hot Drinks by Region: % Value Growth 2008-2013
  • Table 15 Foodservice Sales of Hot Drinks by Region: Volume 2008-2013
  • Table 16 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2008-2013
  • Table 17 Total Sales of Hot Drinks by Region: Total Volume 2008-2013
  • Table 18 Total Sales of Hot Drinks by Region: % Total Volume Growth 2008-2013
  • Table 19 Retail Sales of Hot Drinks by Rural vs Urban: % Value 2013
  • Table 20 NBO Company Shares of Hot Drinks: % Retail Value 2009-2013
  • Table 21 LBN Brand Shares of Hot Drinks: % Retail Value 2010-2013
  • Table 22 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2008-2013
  • Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2008-2013
  • Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2013
  • Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
  • Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2013-2018
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
  • Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2013-2018
  • Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
  • Table 35 Forecast Retail Sales of Hot Drinks by Region: Volume 2013-2018
  • Table 36 Forecast Retail Sales of Hot Drinks by Region: Value 2013-2018
  • Table 37 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2013-2018
  • Table 38 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2013-2018
  • Table 39 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2013-2018
  • Table 41 Forecast Total Sales of Hot Drinks by Region: Total Volume 2013-2018
  • Table 42 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2013-2018

APPENDIX

Production/Import/Export Data

  • Table 43 Production/Imports/Exports/Apparent Consumption of Tea by Category 2008-2013
  • Table 44 Production/Imports/Exports/Apparent Consumption of Coffee by Category 2008-2013

SOURCES

  • Summary 1 Research Sources

Hot Drinks in India - Company Profiles

Duncans Industries Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Duncans Industries Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Duncans Industries Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Duncans Industries Ltd: Competitive Position 2013

Girnar Food & Beverages Pvt Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Girnar Food & Beverages Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Girnar Food & Beverages Pvt Ltd: Competitive Position 2013

GlaxoSmithKline Consumer Healthcare Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 GlaxoSmithKline Consumer Healthcare Ltd: Key Facts
  • Summary 8 GlaxoSmithKline Consumer Healthcare Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2013

Wagh Bakri Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Wagh Bakri Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Wagh Bakri Ltd: Competitive Position 2013

Coffee in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 45 Retail Sales of Coffee by Category: Volume 2008-2013
  • Table 46 Retail Sales of Coffee by Category: Value 2008-2013
  • Table 47 Retail Sales of Coffee by Category: % Volume Growth 2008-2013
  • Table 48 Retail Sales of Coffee by Category: % Value Growth 2008-2013
  • Table 49 Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2008-2013
  • Table 50 Retail Sales of Instant Coffee by Type: % Value Breakdown 2008-2013
  • Table 51 NBO Company Shares of Coffee: % Retail Value 2009-2013
  • Table 52 LBN Brand Shares of Coffee: % Retail Value 2010-2013
  • Table 53 Forecast Retail Sales of Coffee by Category: Volume 2013-2018
  • Table 54 Forecast Retail Sales of Coffee by Category: Value 2013-2018
  • Table 55 Forecast Retail Sales of Coffee by Category: % Volume Growth 2013-2018
  • Table 56 Forecast Retail Sales of Coffee by Category: % Value Growth 2013-2018
  • Table 57 Forecast Retail Sales of Fresh Ground Coffee by Standard vs Pods: % Value 2013-2018

Other Hot Drinks in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Retail Sales of Other Hot Drinks by Category: Volume 2008-2013
  • Table 59 Retail Sales of Other Hot Drinks by Category: Value 2008-2013
  • Table 60 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2008-2013
  • Table 61 Retail Sales of Other Hot Drinks by Category: % Value Growth 2008-2013
  • Table 62 Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2008-2013
  • Table 63 NBO Company Shares of Other Hot Drinks: % Retail Value 2009-2013
  • Table 64 LBN Brand Shares of Other Hot Drinks: % Retail Value 2010-2013
  • Table 65 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2013-2018
  • Table 66 Forecast Retail Sales of Other Hot Drinks by Category: Value 2013-2018
  • Table 67 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2013-2018
  • Table 68 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2013-2018
  • Table 69 Forecast Retail Sales of Other Hot Drinks by Standard Vs Pods: % Value 2013-2018

Tea in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 70 Retail Sales of Tea by Category: Volume 2008-2013
  • Table 71 Retail Sales of Tea by Category: Value 2008-2013
  • Table 72 Retail Sales of Tea by Category: % Volume Growth 2008-2013
  • Table 73 Retail Sales of Tea by Category: % Value Growth 2008-2013
  • Table 74 Retail Sales of Tea by Standard Vs Pods: % Value 2008-2013
  • Table 75 NBO Company Shares of Tea: % Retail Value 2009-2013
  • Table 76 LBN Brand Shares of Tea: % Retail Value 2010-2013
  • Table 77 Forecast Retail Sales of Tea by Category: Volume 2013-2018
  • Table 78 Forecast Retail Sales of Tea by Category: Value 2013-2018
  • Table 79 Forecast Retail Sales of Tea by Category: % Volume Growth 2013-2018
  • Table 80 Forecast Retail Sales of Tea by Category: % Value Growth 2013-2018
  • Table 81 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2013-2018

Segmentation

This market research report includes the following:

  • Hot Drinks
    • Coffee
      • Fresh Coffee
        • Fresh Coffee Beans
        • Fresh Ground Coffee
          • Fresh Ground Coffee Pods
          • Standard Fresh Ground Coffee
      • Instant Coffee
        • Instant Standard Coffee
        • Instant Decaffeinated Coffee
    • Tea
      • Black Tea
        • Black Standard Tea
          • Loose Black Standard Tea
          • Tea Bags Black Standard
        • Black Speciality Tea
          • Loose Black Speciality Tea
          • Tea Bags Black Speciality
      • Fruit/Herbal Tea
      • Green Tea
      • Instant Tea
      • Other Tea
    • Other Hot Drinks
      • Flavoured Powder Drinks
        • Chocolate-based Flavoured Powder Drinks
        • Malt-based Hot Drinks
        • Non-Chocolate-based Flavoured Powder Drinks
      • Other Plant-based Hot Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade
  • Products by Ingredient
  • Standard vs Pods
  • Urban vs Rural
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita
  • Retail brewed volume
  • Retail brewed volume % growth
  • Retail brewed volume per capita
  • Foodservice brewed volume
  • Foodservice brewed volume % growth
  • Foodservice brewed volume per capita
  • Total brewed volume
  • Total brewed volume % growth
  • Total brewed volume per capita

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