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Country Report

Hot Drinks in India

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Expansion of cafés continues momentum of hot drinks

The growth momentum of hot drinks in India continued over the review period. Double digit retail value CAGRs over the review period for tea, coffee and other hot drinks propelled hot drinks over the period. Tea was the major contributor to sales of hot drinks, as black standard and speciality tea bags, green tea, tea bags black standard and tea bags black speciality increased in popularity. The entry of the internationally famed ‘Starbucks Coffee’ into cafés in October 2012further helped increase popularity of coffee. The expansion of cafés, such as Costa Coffee, Starbucks Coffee, Café Barista, Café Coffee Day, Caffe Pascucci, Gloria Jean’s, The Coffee Bean and Tea Leaf, Infinitea, Goodricke tea bar and Wagh Bakri Tea Lounges, helped boost sales of hot drinks over the review period.

Premiumisation boosts sales of high-end hot drinks

Premiumisation continued to drive sales of hot drinks, especially of the niche high-end products. In tea, manufacturers continually launched premium green tea, premium tea bags black standard and premium tea bags black speciality products. In coffee, instant coffee witnessed many exotic flavour launches targeting urban consumers willing to spend. Other hot drinks players also committed to upgrade their product formulae and packaging and re-positioned them in line with the premiumisation trend, in order to cater to refining consumer requirements.

Unilever retains its lead in fragmented hot drinks market

Backed by a strong brand reputation and a wide distribution network, Unilever continued to be the leading player in hot drinks in 2012. Although the company has a well-established and loyal consumer following, the company continued to launch a series of frequent marketing campaigns to further strengthen its brand awareness and to capture new consumers. The company continued to be a strong innovator and added Natural Care to its Red Label tea portfolio, targeting health-conscious urban consumers. Unilever launched new flavours within green tea under its Brooke Bond Taj Mahal and Lipton premium brands, enabling the company to maintain retail value leadership over the review period. The company also owns lower-priced brands, such as Taaza Bachat, Ruby, A1 and Super, in order to target the larger low-income groups.

Consumer demand for new experiences drives growth of hot drinks

Indian consumers with increased disposable incomes are driving sales of hot drinks. Consumers on the lookout for new experiences are shifting away from traditional and standard hot drinks towards more exotic variants. The increase in the number of cafés has resulted in urban youth becoming more attracted to hot drinks which reinforce their sense of individuality, expressing their tastes and knowledge. Although this is not expected to become a mainstream trend, it has, however, touched the mid-to high-income consumers, who are willing to spend. This trend can be seen within green tea, tea bag standard, tea bag speciality, instant coffee and other hot drinks products, leading to a change in the consumption habits of consumers. Urban consumers are preparing sophisticated hot drinks, such as cappuccino, latte and espresso, at home and are buying non-traditional exotic tea blends, driving growth of these categories.

Hot drinks expected to continue to register strong performance

The popularity of hot drinks among consumers is unlikely to falter over the forecast period. Hot drinks form an integral part of the lifestyles of many Indian consumers, including tea at the start of the day, malt-based hot drinks with breakfast and coffee in cafés. Consumers aspiring for a higher-quality lifestyle and on the lookout for a new experience will continue to drive sales of premium products over the forecast period. Strong marketing campaigns to support premium products by the top players, such as Unilever, GlaxoSmithKline, Tata Global Beverages and Nestlé, should ensure consumer interest in hot drinks continues to remain strong over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hot Drinks industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Hot Drinks in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Hot Drinks in India?
  • What are the major brands in India?
  • How has an increasing desire for heart healthy or fiber-added drinks affected the hot drinks industry in India?
  • Are manufacturers changing packaging sizes and formats to fit an on-the-go lifestyle?
  • How have changing demographics (for example an aging population) affected the hot drinks market in India?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Table of Contents

Hot Drinks in India - Industry Overview

EXECUTIVE SUMMARY

Expansion of cafés continues momentum of hot drinks

Premiumisation boosts sales of high-end hot drinks

Unilever retains its lead in fragmented hot drinks market

Consumer demand for new experiences drives growth of hot drinks

Hot drinks expected to continue to register strong performance

KEY TRENDS AND DEVELOPMENTS

Tea prices increase on anticipated dip in production

On-trade channels help increase awareness

Need for convenience continues to help hot drinks sales

Premiumisation of coffee

Increased shelf space for private label in modern retail channels

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

MARKET DATA

  • Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
  • Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2007-2012
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
  • Table 11 Retail Sales of Hot Drinks by Region: Volume 2007-2012
  • Table 12 Retail Sales of Hot Drinks by Region: Value 2007-2012
  • Table 13 Retail Sales of Hot Drinks by Region: % Volume Growth 2007-2012
  • Table 14 Retail Sales of Hot Drinks by Region: % Value Growth 2007-2012
  • Table 15 Foodservice Sales of Hot Drinks by Region: Volume 2007-2012
  • Table 16 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2007-2012
  • Table 17 Total Sales of Hot Drinks by Region: Total Volume 2007-2012
  • Table 18 Total Sales of Hot Drinks by Region: % Total Volume Growth 2007-2012
  • Table 19 Sales of Hot Drinks by Rural-Urban % Analysis 2012
  • Table 20 Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 21 Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 22 Penetration of Private Label by Category 2007-2012
  • Table 23 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
  • Table 24 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
  • Table 25 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
  • Table 26 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
  • Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
  • Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
  • Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
  • Table 35 Forecast Retail Sales of Hot Drinks by Region: Volume 2012-2017
  • Table 36 Forecast Retail Sales of Hot Drinks by Region: Value 2012-2017
  • Table 37 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2012-2017
  • Table 38 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2012-2017
  • Table 39 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2012-2017
  • Table 40 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2012-2017
  • Table 41 Forecast Total Sales of Hot Drinks by Region: Total Volume 2012-2017
  • Table 42 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2012-2017

APPENDIX

Production/Import/Export Data

  • Table 43 Production/Imports/Exports/Apparent Consumption of Tea 2007-2012
  • Table 44 Production/Imports/Exports/Apparent Consumption of Coffee 2007-2012

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Hot Drinks in India - Company Profiles

Duncans Industries Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Duncans Industries Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Duncans Industries Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Duncans Industries Ltd: Competitive Position 2012

Girnar Food & Beverages Pvt Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Girnar Food & Beverages Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Girnar Food & Beverages Pvt Ltd: Competitive Position 2012

GlaxoSmithKline Consumer Healthcare Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 GlaxoSmithKline Consumer Healthcare Ltd: Key Facts
  • Summary 8 GlaxoSmithKline Consumer Healthcare Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 GlaxoSmithKline Consumer Healthcare Ltd: Competitive Position 2012

Golden Tips Tea Co Pvt Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Golden Tips Tea Co Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Golden Tips Tea Co Pvt Ltd: Competitive Position 2012

Madhu Jayanti International Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Madhu Jayanti International Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Madhu Jayanti International Ltd: Competitive Position 2012

Narasus Coffee Co Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Narasu’s Coffee Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Narasu’s Coffee Co: Competitive Position 2012

Twinings Pvt Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Twinings Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Twinings Pvt Ltd: Competitive Position 2012

Wagh Bakri Ltd in Hot Drinks (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 18 Wagh Bakri Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 19 Wagh Bakri Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 20 Wagh Bakri Ltd: Competitive Position 2012

Weikfield Products Co (India) Pvt Ltd in Hot Drinks (India)

KEY FACTS

  • Summary 21 Weikfield Products Co (India) Pvt Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 22 Weikfield Products Co (India) Pvt Ltd: Competitive Position 2012

Coffee in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 45 Retail Sales of Coffee by Category: Volume 2007-2012
  • Table 46 Retail Sales of Coffee by Category: Value 2007-2012
  • Table 47 Retail Sales of Coffee by Category: % Volume Growth 2007-2012
  • Table 48 Retail Sales of Coffee by Category: % Value Growth 2007-2012
  • Table 49 Fresh Ground Coffee: Standard Vs Pods % Value Analysis 2007-2012
  • Table 50 Instant Coffee by Type: % Value Breakdown 2007-2012
  • Table 51 Coffee Company Shares by Retail Value 2008-2012
  • Table 52 Coffee Brand Shares by Retail Value 2009-2012
  • Table 53 Forecast Retail Sales of Coffee by Category: Volume 2012-2017
  • Table 54 Forecast Retail Sales of Coffee by Category: Value 2012-2017
  • Table 55 Forecast Retail Sales of Coffee by Category: % Volume Growth 2012-2017
  • Table 56 Forecast Retail Sales of Coffee by Category: % Value Growth 2012-2017
  • Table 57 Fresh Ground Coffee: Forecast Standard Vs Pods % Value Analysis 2012-2017

Other Hot Drinks in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Retail Sales of Other Hot Drinks by Category: Volume 2007-2012
  • Table 59 Retail Sales of Other Hot Drinks by Category: Value 2007-2012
  • Table 60 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2007-2012
  • Table 61 Retail Sales of Other Hot Drinks by Category: % Value Growth 2007-2012
  • Table 62 Other Hot Drinks: Standard Vs Pods % Value Analysis 2007-2012
  • Table 63 Other Hot Drinks Company Shares by Retail Value 2008-2012
  • Table 64 Other Hot Drinks Brand Shares by Retail Value 2009-2012
  • Table 65 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2012-2017
  • Table 66 Forecast Retail Sales of Other Hot Drinks by Category: Value 2012-2017
  • Table 67 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2012-2017
  • Table 68 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2012-2017
  • Table 69 Other Hot Drinks: Forecast Standard Vs Pods % Value Analysis 2012-2017

Tea in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 70 Retail Sales of Tea by Category: Volume 2007-2012
  • Table 71 Retail Sales of Tea by Category: Value 2007-2012
  • Table 72 Retail Sales of Tea by Category: % Volume Growth 2007-2012
  • Table 73 Retail Sales of Tea by Category: % Value Growth 2007-2012
  • Table 74 Tea: Standard Vs Pods % Value Analysis 2007-2012
  • Table 75 Tea Company Shares by Retail Value 2008-2012
  • Table 76 Tea Brand Shares by Retail Value 2009-2012
  • Table 77 Forecast Retail Sales of Tea by Category: Volume 2012-2017
  • Table 78 Forecast Retail Sales of Tea by Category: Value 2012-2017
  • Table 79 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
  • Table 80 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
  • Table 81 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017

Segmentation

This market research report includes the following:

  • Hot Drinks
    • Coffee
      • Fresh Coffee
        • Fresh Coffee Beans
        • Fresh Ground Coffee
          • Fresh Ground Coffee Pods
          • Standard Fresh Ground Coffee
      • Instant Coffee
        • Instant Standard Coffee
        • Instant Decaffeinated Coffee
    • Tea
      • Black Tea
        • Black Standard Tea
          • Loose Black Standard Tea
          • Tea Bags Black Standard
        • Black Speciality Tea
          • Loose Black Speciality Tea
          • Tea Bags Black Speciality
      • Fruit/Herbal Tea
      • Green Tea
      • Instant Tea
      • Other Tea
    • Other Hot Drinks
      • Flavoured Powder Drinks
        • Chocolate-based Flavoured Powder Drinks
        • Malt-based Hot Drinks
        • Non-Chocolate-based Flavoured Powder Drinks
      • Other Plant-based Hot Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Foodservice Distribution
  • Off-trade vs On-trade
  • Products by Ingredient
  • Standard vs Pods
  • Urban vs Rural
  • Decaffeinated vs Regular

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail cups volume
  • Retail cups volume % growth
  • Retail cups volume per capita
  • Foodservice cups volume
  • Foodservice cups volume % growth
  • Foodservice cups volume per capita
  • Total cups volume
  • Total cups volume % growth
  • Total cups volume per capita

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