Soft Drinks in India

April 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in India?
  • To what extent are health considerations impacting consumption of Soft Drinks in India?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in India?
  • Which are the leading brands in Soft Drinks in India?
  • What potential exists for multinational or domestic soft drinks companies to expand in India?
  • How are products distributed in Soft Drinks in India?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in India

Soft drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
Table 15 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
Table 16 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
Fountain sales in India

DISCLAIMER

Summary 1 Research Sources

Bottled Water in India

KEY DATA FINDINGS

Bottled water grows amid India’s water scarcity and health concerns, but not without its own set of challenges
Due to heightened demand, bottled water players focus on last mile delivery
Players launch products with a wide range of attributes to target health-conscious and affluent consumers
Health awareness will continue to drive growth of bottled water over the forecast period
Still bottled water players unable to make pricing adjustments due to regional and counterfeit products
State governments actively work to reduce pollution caused by single-use plastics, particularly smaller pack sizes
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 32 Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

Carbonates in India

KEY DATA FINDINGS

Major players focus on building brands and expanding reach
Low per capita consumption and local competition drive volume-over-value approach of Coca-Cola and PepsiCo
Stakeholders in carbonates seek tax reduction
Players expect rural areas to deliver growth over the forecast period
Sugar becomes significant point of contention for carbonates players and the primary obstacle to greater uptake
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
Table 47 Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 48 Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
Table 52 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
Table 53 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
Table 54 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
Table 55 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
Table 56 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028

Concentrates in India

KEY DATA FINDINGS

Pioma Industries leads concentrates supported by fortification, new product development, affordability and accessibility
Supply chain issues, inflation and hyperlocal delivery players pose challenges
Consumers are looking for concentrates with functional references and natural ingredients
Versatility in various applications and the targeted focus on rural consumers set to underpin growth of concentrates
Table 59 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 60 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 61 Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 62 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Table 63 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
Table 64 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
Table 65 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
Table 66 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
Table 67 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
Table 68 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
Table 69 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
Table 70 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
Table 71 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
Table 72 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
Table 73 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

Juice in India

KEY DATA FINDINGS

Young demographics, access to fruits, and hot weather drive sales of juice in India
Functionality remains at the core of new launches
The lingering effects of regulation changes have marginal impact on sales of juice
Smaller pack sizes set to gain traction over the forecast period
Juice can target opportunity arising from blurring of category lines
Table 74 Off-trade Sales of Juice by Category: Volume 2018-2023
Table 75 Off-trade Sales of Juice by Category: Value 2018-2023
Table 76 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 77 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Table 78 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
Table 79 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
Table 80 NBO Company Shares of Off-trade Juice: % Value 2019-2023
Table 81 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
Table 82 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
Table 83 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
Table 84 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
Table 85 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

RTD Tea in India

KEY DATA FINDINGS

Hindustan Unilever maintains its dominance of RTD tea amid rising competition
Kombucha is a fledgling category fuelled by health benefits
The time is ripe for reduced variants of still RTD tea
Kombucha set to be strongest performer over forecast period
Table 86 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 87 Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 88 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 89 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Table 90 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
Table 91 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
Table 92 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
Table 93 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
Table 94 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
Table 95 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
Table 96 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
Table 97 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
Table 98 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

Energy Drinks in India

KEY DATA FINDINGS

PepsiCo and Coca-Cola leverage economies of scale and mass marketing
Mass marketing and robust distribution catapult Sting to leading position
Category remains underpenetrated due to caffeine concerns, formulation and price
Economic alternative of Sting also opens up category to new consumer groups
Affordable options will continue to dominate consumption over forecast period
Table 99 Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 100 Off-trade Sales of Energy Drinks: Value 2018-2023
Table 101 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 102 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Table 103 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
Table 104 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
Table 105 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
Table 106 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
Table 107 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
Table 108 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
Table 109 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
Table 110 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

Sports Drinks in India

KEY DATA FINDINGS

Gatorade leads the way in boosting off-trade sales through on-the-go consumption
Coca-Cola targets volume share by extending accessible option to rural consumers
Perception of sports drinks, combined with a lack of reduced sugar alternatives, limits category’s potential
Coca-Cola’s mass marketing will hinder the competition’s ability to increase prices during the forecast period
Post-pandemic period presents an opportune moment for launch of healthier variants
Table 111 Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 112 Off-trade Sales of Sports Drinks: Value 2018-2023
Table 113 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 114 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
Table 115 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
Table 116 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
Table 117 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
Table 118 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
Table 119 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
Table 120 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
Table 121 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
Table 122 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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