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Country Report

Nigeria Flag Soft Drinks in Nigeria

| Pages: 66

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Bottled water leads growth in soft drinks in 2015

Bottled water continued to record the highest volume growth in soft drinks in Nigeria in 2015. The inability to access safe drinking water and the poor provision of electricity in Nigeria, especially given the hot weather conditions in the country, continued to contribute to its strong performance. At least 50% of the population purchase packaged water – particularly pouch and sachet varieties – on a daily basis.

Other categories also perform well in 2015

In addition to bottled water, all other categories of soft drinks performed well in 2015, although poor economic conditions limited growth prospects. The strong performance was largely due to positive population growth, with younger consumers in particular demanding novel products, as well as an increase in formalised employment (which supports demand for convenient soft drinks which are suitable for on-the-go consumption) and urbanisation. Strong growth was also supported by creative marketing by manufacturers, with Coca-Cola’s “Share a Coke” marketing campaign very successful in boosting sales of its Coca-Cola cola carbonates brand.

Coca-Cola leads soft drinks

Coca-Cola’s marketing helped it to stabilise its position in soft drinks after years of losing out to the competition as smaller players became more innovative and aggressive. Innovation in the Nigerian soft drinks market was led by local companies, such as CHI, which is the strong leader in the juice category, and La Casera. The La Casera Co’s La Casera brand has rapidly established a name for itself in carbonates. The brand is available only in PET bottle packaging, while its apple flavour has proved popular.

Interesting new products launched in 2014/2015

The Launch of Fanta Apple by Coca-Cola was aimed at providing an apple-flavoured alternative to La Casera, and helped the company to maintain share. Coca-Cola also led in innovation in 2015 with the launch of 5 Alive Pulpy Orange Fruit Drink, in an attempt to gain back share. Other interesting key new launches in 2014/2015 were led by The La Casera Co which launched Smoov Chapman late in 2014 and Nirvana Bold Extra Bitter Lemon early in 2015. These two products also tap into the demand for interesting new flavours or flavour combinations, with bitter lemon for example proving quite popular over the review period.

Positive growth expected over the forecast period

It is anticipated that total volume sales will grow well over the forecast period, albeit at a slower rate than over the review period. Nigeria’s economy is not expected to grow as strongly as it did over the review period, which will likely negatively impact the forecast potential. Furthermore, due to saturation and the growing awareness among consumers of the potential dangers of excessive sugar intake, growth will be at a slower rate in most categories, with competition from drinkable dairy products posing a challenge. Nevertheless all categories of soft drinks are expected to see positive sales growth over the forecast period, largely due to population growth and marketing activities by major companies.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Soft Drinks in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Nigeria?
  • What are the major brands in Nigeria?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Bottled water leads growth in soft drinks in 2015

Other categories also perform well in 2015

Coca-Cola leads soft drinks

Interesting new products launched in 2014/2015

Positive growth expected over the forecast period

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
  • Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
  • Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
  • Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
  • Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Soft Drinks in Nigeria - Company Profiles

Cway Food & Beverages Co Nig Ltd in Soft Drinks (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Cway Food & Beverage Co Nig Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Cway Food & Beverages Co Nig Ltd: Competitive Position 2015

Niyya Food & Drinks Co Ltd in Soft Drinks (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Niyya Food & Drinks Co Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 Niyya Food and Drinks Co Ltd: Competitive Position 2015

Bottled Water in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 28 Sales of Bottled Water to Institutional Channel 2010-2015
  • Table 29 Off-trade Sales of Bottled Water by Category: Volume 2010-2015
  • Table 30 Off-trade Sales of Bottled Water by Category: Value 2010-2015
  • Table 31 Off-trade Sales of Bottled Water by Category: % Volume Growth 2010-2015
  • Table 32 Off-trade Sales of Bottled Water by Category: % Value Growth 2010-2015
  • Table 33 NBO Company Shares of Off-trade Bottled Water: % Volume 2011-2015
  • Table 34 LBN Brand Shares of Off-trade Bottled Water: % Volume 2012-2015
  • Table 35 NBO Company Shares of Off-trade Bottled Water: % Value 2011-2015
  • Table 36 LBN Brand Shares of Off-trade Bottled Water: % Value 2012-2015
  • Table 37 Forecast Off-trade Sales of Bottled Water by Category: Volume 2015-2020
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Value 2015-2020
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020

Carbonates in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 41 Low Calorie Carbonates by Category 2010-2015
  • Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
  • Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
  • Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
  • Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
  • Table 46 Off-trade Sales of Carbonates by Category: Volume 2010-2015
  • Table 47 Off-trade Sales of Carbonates by Category: Value 2010-2015
  • Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
  • Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
  • Table 50 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
  • Table 51 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
  • Table 52 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
  • Table 53 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
  • Table 55 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
  • Table 57 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020

Concentrates in Nigeria - Category Analysis

HEADLINES

TRENDS

Concentrates Conversions

  • Table 58 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

  • Table 59 Off-trade Sales of Concentrates (as sold) by Category: Volume 2010-2015
  • Table 60 Off-trade Sales of Concentrates (RTD) by Category: Volume 2010-2015
  • Table 61 Off-trade Sales of Concentrates by Category: Value 2010-2015
  • Table 62 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2010-2015
  • Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2010-2015
  • Table 64 Off-trade Sales of Concentrates by Category: % Value Growth 2010-2015
  • Table 65 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2011-2015
  • Table 66 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2012-2015
  • Table 67 NBO Company Shares of Off-trade Concentrates: % Value 2011-2015
  • Table 68 LBN Brand Shares of Off-trade Concentrates: % Value 2012-2015
  • Table 69 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2011-2015
  • Table 70 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2012-2015
  • Table 71 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2011-2015
  • Table 72 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2012-2015
  • Table 73 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2015-2020
  • Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
  • Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2015-2020
  • Table 76 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2015-2020
  • Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
  • Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020

Energy Drinks in Nigeria - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 79 Off-trade Sales of Energy Drinks by Category: Volume 2010-2015
  • Table 80 Off-trade Sales of Energy Drinks by Category: Value 2010-2015
  • Table 81 Off-trade Sales of Energy Drinks by Category: % Volume Growth 2010-2015
  • Table 82 Off-trade Sales of Energy Drinks by Category: % Value Growth 2010-2015
  • Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2011-2015
  • Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2012-2015
  • Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2011-2015
  • Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2012-2015
  • Table 87 Forecast Off-trade Sales of Energy Drinks by Category: Volume 2015-2020
  • Table 88 Forecast Off-trade Sales of Energy Drinks by Category: Value 2015-2020
  • Table 89 Forecast Off-trade Sales of Energy Drinks by Category: % Volume Growth 2015-2020
  • Table 90 Forecast Off-trade Sales of Energy Drinks by Category: % Value Growth 2015-2020

Juice in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 91 Off-trade Sales of Juice by Category: Volume 2010-2015
  • Table 92 Off-trade Sales of Juice by Category: Value 2010-2015
  • Table 93 Off-trade Sales of Juice by Category: % Volume Growth 2010-2015
  • Table 94 Off-trade Sales of Juice by Category: % Value Growth 2010-2015
  • Table 95 NBO Company Shares of Off-trade Juice: % Volume 2011-2015
  • Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2012-2015
  • Table 97 NBO Company Shares of Off-trade Juice: % Value 2011-2015
  • Table 98 LBN Brand Shares of Off-trade Juice: % Value 2012-2015
  • Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2015-2020
  • Table 100 Forecast Off-trade Sales of Juice by Category: Value 2015-2020
  • Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
  • Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2015-2020

RTD Tea in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 103 Off-trade Sales of RTD Tea by Category: Volume 2010-2015
  • Table 104 Off-trade Sales of RTD Tea by Category: Value 2010-2015
  • Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
  • Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015
  • Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2011-2015
  • Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2012-2015
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2011-2015
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2012-2015
  • Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2015-2020
  • Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2015-2020
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020

Sports Drinks in Nigeria - Category Analysis

HEADLINES

TRENDS

CATEGORY DATA

  • Table 115 Off-trade Sales of Sports Drinks by Category: Volume 2010-2015
  • Table 116 Off-trade Sales of Sports Drinks by Category: Value 2010-2015
  • Table 117 Off-trade Sales of Sports Drinks by Category: % Volume Growth 2010-2015
  • Table 118 Off-trade Sales of Sports Drinks by Category: % Value Growth 2010-2015
  • Table 119 NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
  • Table 120 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2012-2015
  • Table 121 NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
  • Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Value 2012-2015
  • Table 123 Forecast Off-trade Sales of Sports Drinks by Category: Volume 2015-2020
  • Table 124 Forecast Off-trade Sales of Sports Drinks by Category: Value 2015-2020
  • Table 125 Forecast Off-trade Sales of Sports Drinks by Category: % Volume Growth 2015-2020
  • Table 126 Forecast Off-trade Sales of Sports Drinks by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Soft Drinks
    • Bottled Water
      • Carbonated Bottled Water
      • Flavoured Bottled Water
      • Functional Bottled Water
      • Still Bottled Water
    • Carbonates
      • Cola Carbonates
        • Low Calorie Cola Carbonates
          • Standard Low Calorie Cola
          • Speciality Low Calorie Cola
        • Regular Cola Carbonates
          • Standard Regular Cola
          • Speciality Regular Cola
      • Non-Cola Carbonates
        • Lemonade/Lime
        • Mixers
          • Ginger Ale
          • Seltzer
          • Tonic Water
          • Other Mixers
        • Orange Carbonates
        • Other Non-Cola Carbonates
    • Concentrates
      • Liquid Concentrates
      • Powder Concentrates
    • Juice
      • 100% Juice
        • Frozen 100% Juice
        • Not from Concentrate 100% Juice
        • Reconstituted 100% Juice
      • Juice Drinks (up to 24% Juice)
        • Frozen Juice Drinks
        • Unfrozen Juice Drinks
      • Nectars (25-99% Juice)
        • Frozen Nectars
        • Unfrozen Nectars
    • RTD Coffee
    • RTD Tea
      • Carbonated RTD Tea
      • Still RTD Tea
    • Sports and Energy Drinks
      • Energy Drinks
      • Sports Drinks
    • Asian Speciality Drinks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Off-trade vs On-trade
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price % growth
  • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price % growth
  • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price % growth
  • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price % growth
  • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl powder % growth
  • Retail value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price excl powder % growth
  • Foodservice value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value retail selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price excl powder % growth
  • Total value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
  • Total value retail selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price excl powder % growth
  • Retail value manufacturer selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price excl powder % growth
  • Foodservice value manufacturer selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
  • Foodservice value manufacturer selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price excl powder % growth
  • Total value manufacturer selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
  • Total value manufacturer selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Total fountain on-trade volume
  • Total fountain on-trade volume % growth
  • Total fountain on-trade volume per capita

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