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Country Report

Soft Drinks in Nigeria

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Fuel price hike of January 2012 slows growth in soft drinks consumption

Nigeria’s soft drinks market continued to develop positively in 2012, with all major categories showing robust growth in total volume and current value sales. This performance was underpinned by population growth, rising disposable incomes and other favourable economic indicators, but also driven by new launches, marketing activities and improvements in distribution. However, growth in total market volume sales was down on 2011, and also slightly slower than the review period CAGR. This was mainly due to the elimination of government fuel subsidies at the start of the year, which caused fuel prices to almost double overnight and had a negative impact on consumer spending power. Increasing maturity in some categories and political instability in the north of Nigeria also caused growth in total soft drinks volume sales to slow.

Healthier soft drinks products continue to gain popularity in Nigeria

Health and wellness was one of the most influential trends in the Nigerian soft drinks market in 2012. The impact of rising health awareness among consumers was most visible in the strong performances of the fruit/vegetable juice and bottled water categories. At the same time, rising health awareness bolstered demand for low calorie cola carbonates and non-cola carbonates products. Moreover, manufacturers in all major soft drinks categories continued to respond to this general trend by developing new reduced sugar and sugar-free variants, as well as products that contained more natural ingredients and fewer artificial colourings, flavours etc.

Multinationals continue to lead but domestic companies make gains

Coca-Cola Nigeria Ltd, thanks to its long established history in the country, strong distribution network, and aggressive marketing techniques continues to lead shares in carbonates and bottled water. However, domestic companies are in charge by way of innovation and continue to make gains in the market. La Casera Co, Ltd (formerly known as Classic Beverages Nigeria Ltd) for example, recently introduced the first sugar-free carbonate with real fruit, Latina. The company was one of the first to use PET bottles and has introduced a new 'Ice Feel' bottle to raise the stakes again. Domestic companies also continue to experiment with different flavours tapping into consumer demand for flavours other than cola and orange. Chi Nigeria Ltd still surprisingly leads Coca-Cola Nigeria Ltd in fruit/vegetable juice.

Traditional channels continue to dominate soft drinks distribution

Off-trade channels continued to account for the lion’s share of total soft drinks volume sales in Nigeria in 2012. On-trade soft drinks volume sales grew faster, partly because they were emerging from a much lower base but also because favourable economic conditions continued to bolster the development of the local foodservice market. In particular, the expansion of major fast food chains was a key driver of growth in on-trade volume sales. Independent small grocers remained by far the most important channel in terms of off-trade volume sales, followed by other grocery retailers (traditional open markets, street stalls/kiosks). Supermarkets and hypermarkets made modest gains during the review period thanks to rising urbanisation and the expansion of chains like Shoprite and Spar, which can offer wider soft drinks assortments and more competitive prices than other retailers.

Economic improvements will bolster market development over 2012-2017

The outlook for soft drinks in Nigeria is favourable, with growth in total volume sales over the forecast period expected to be slightly faster than that recorded over 2007-2012. Rising disposable incomes and population growth will continue to underpin the positive development of the entire market, while new launches, marketing activities and improvements in distribution will also bolster demand in individual categories. Economic growth and the growing influence of Western consumption trends will encourage Nigerians to trade up to higher quality and more expensive soft drinks, particularly healthier products. Together with price hikes imposed to offset inflationary pressures, this trend should ensure that growth in total soft drinks constant value sales is slightly faster than growth in total volume sales, and markedly stronger than the constant value CAGR recorded during the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Soft Drinks in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Nigeria?
  • What are the major brands in Nigeria?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents

Soft Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Fuel price hike of January 2012 slows growth in soft drinks consumption

Healthier soft drinks products continue to gain popularity in Nigeria

Multinationals continue to lead but domestic companies make gains

Traditional channels continue to dominate soft drinks distribution

Economic improvements will bolster market development over 2012-2017

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
  • Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
  • Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
  • Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
  • Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
  • Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
  • Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
  • Table 17 Company Shares of Off-trade Soft Drinks by Value 2008-2012
  • Table 18 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
  • Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
  • Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017

APPENDIX

FOUNTAIN SALES in Nigeria

Trends

SOURCES

  • Summary 1 Research Sources

Soft Drinks in Nigeria - Company Profiles

Chi Nigeria Ltd in Soft Drinks (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Chi Nigeria Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Chi Nigeria Ltd: Competitive Position 2012

Cway Food & Beverages Co Nig Ltd in Soft Drinks (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Cway Food & Beverages Co Nig Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Cway Food & Beverages Co Ltd*: Competitive Position 2012

Dansa Foods Ltd in Soft Drinks (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Dansa Foods Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Dansa Foods Ltd: Competitive Position 2012

Bottled Water in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Institutional Bottled Water Sales

  • Table 28 Sales of Bottled Water to Institutional Channel 2007-2012
  • Table 29 Off-trade Sales of Bottled Water by Category: Volume 2007-2012
  • Table 30 Off-trade Sales of Bottled Water by Category: Value 2007-2012
  • Table 31 Off-trade Sales of Bottled Water by Category: % Volume Growth 2007-2012
  • Table 32 Off-trade Sales of Bottled Water by Category: % Value Growth 2007-2012
  • Table 33 Company Shares of Bottled Water by Off-trade Volume 2008-2012
  • Table 34 Brand Shares of Bottled Water by Off-trade Volume 2009-2012
  • Table 35 Company Shares of Bottled Water by Off-trade Value 2008-2012
  • Table 36 Brand Shares of Bottled Water by Off-trade Value 2009-2012
  • Table 37 Forecast Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017

Carbonates in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2007-2012
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2007-2012
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2007-2012
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2007-2012
  • Table 45 On-trade vs Off-trade Sales of Carbonates: Volume 2007-2012
  • Table 46 On-trade vs Off-trade Sales of Carbonates: Value 2007-2012
  • Table 47 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2007-2012
  • Table 48 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2007-2012
  • Table 49 Company Shares of Carbonates by Off-trade Volume 2008-2012
  • Table 50 Brand Shares of Carbonates by Off-trade Volume 2009-2012
  • Table 51 Company Shares of Carbonates by Off-trade Value 2008-2012
  • Table 52 Brand Shares of Carbonates by Off-trade Value 2009-2012
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 55 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 57 Low Calorie Carbonates by Category

Concentrates in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Concentrates Conversions

  • Summary 8 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 58 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
  • Table 59 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
  • Table 60 Off-trade Sales of Concentrates by Category: Value 2007-2012
  • Table 61 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
  • Table 62 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2007-2012
  • Table 63 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
  • Table 64 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
  • Table 65 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
  • Table 66 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
  • Table 67 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
  • Table 68 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2012
  • Table 69 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2009-2012
  • Table 70 Company Shares of Concentrates by Off-trade Value 2008-2012
  • Table 71 Brand Shares of Concentrates by Off-trade Value 2009-2012
  • Table 72 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
  • Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 75 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
  • Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017

Fruit/Vegetable Juice in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 78 Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2007-2012
  • Table 79 Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2007-2012
  • Table 80 Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2007-2012
  • Table 81 Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2007-2012
  • Table 82 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2008-2012
  • Table 83 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2009-2012
  • Table 84 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2008-2012
  • Table 85 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2009-2012
  • Table 86 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Volume 2012-2017
  • Table 87 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: Value 2012-2017
  • Table 88 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Volume Growth 2012-2017
  • Table 89 Forecast Off-trade Sales of Fruit/Vegetable Juice by Category: % Value Growth 2012-2017

RTD Coffee in Nigeria - Category Analysis

TRENDS

RTD Tea in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 90 Off-trade Sales of RTD Tea by Category: Volume 2009-2012
  • Table 91 Off-trade Sales of RTD Tea by Category: Value 2007-2012
  • Table 92 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2012
  • Table 93 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2012
  • Table 94 Company Shares of RTD Tea by Off-trade Volume 2008-2012
  • Table 95 Brand Shares of RTD Tea by Off-trade Volume 2009-2012
  • Table 96 Company Shares of RTD Tea by Off-trade Value 2008-2012
  • Table 97 Brand Shares of RTD Tea by Off-trade Value 2009-2012
  • Table 98 Forecast Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 99 Forecast Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 100 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017

Sports and Energy Drinks in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 102 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
  • Table 103 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
  • Table 104 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
  • Table 105 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
  • Table 106 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
  • Table 107 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2009
  • Table 108 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
  • Table 109 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
  • Table 110 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
  • Table 111 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Soft Drinks
    • Bottled Water
      • Carbonated Bottled Water
      • Flavoured Bottled Water
      • Functional Bottled Water
      • Still Bottled Water
    • Carbonates
      • Cola Carbonates
        • Regular Cola Carbonates
          • Standard Regular Cola
          • Speciality Regular Cola
        • Low Calorie Cola Carbonates
          • Standard Low Calorie Cola
          • Speciality Low Calorie Cola
      • Non-Cola Carbonates
        • Lemonade/Lime
          • Juice-based Lemonade/Lime
          • Non Juice-based Lemonade/Lime
        • Mixers
          • Ginger Ale
          • Seltzer
          • Tonic Water
          • Other Mixers
        • Orange Carbonates
          • Juice-based Orange Carbonates
          • Non Juice-based Orange Carbonates
        • Other Non-Cola Carbonates
    • Concentrates
      • Liquid Concentrates
      • Powder Concentrates
    • Fruit/Vegetable Juice
      • 100% Juice
        • Frozen 100% Juice
        • Not from Concentrate 100% Juice
        • Reconstituted 100% Juice
      • Fruit-Flavoured Drinks (No Juice Content)
      • Juice Drinks (up to 24% Juice)
        • Frozen Juice Drinks
        • Juice Drinks Excluding Asian
      • Nectars (25-99% Juice)
        • Frozen Nectars
        • Unfrozen Nectars
    • RTD Coffee
    • RTD Tea
      • Still RTD Tea
        • Still RTD Tea Excluding Asian
      • Carbonated RTD Tea
    • Sports and Energy Drinks
      • Energy Drinks
      • Sports Drinks
    • Asian Speciality Drinks

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market sizes
    • Company shares
    • Brand shares
    • Distribution
    • Off-trade vs on-trade
    • Pricing
    • Products by ingredient
    • Products by ingredient

    Market size details:

    • Retail volume
    • Retail volume % growth
    • Retail volume per capita
    • Foodservice volume
    • Foodservice volume % growth
    • Foodservice volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Retail value retail selling price % growth
    • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Foodservice value retail selling price % growth
    • Foodservice value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Foodservice value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price % growth
    • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Foodservice value manufacturer selling price % growth
    • Foodservice value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Foodservice value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price excl powder % growth
    • Retail value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
    • Retail value retail selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
    • Foodservice value retail selling price excl powder % growth
    • Foodservice value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
    • Foodservice value retail selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price excl powder % growth
    • Total value retail selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price excl powder % growth
    • Retail value manufacturer selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
    • Retail value manufacturer selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
    • Foodservice value manufacturer selling price excl powder % growth
    • Foodservice value manufacturer selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
    • Foodservice value manufacturer selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price excl powder % growth
    • Total value manufacturer selling price excl powder local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price excl powder per capita local currency, USD, EUR, GBP, CHF, JPY
    • Retail rtd volume
    • Retail rtd volume % growth
    • Retail rtd volume per capita
    • Foodservice rtd volume
    • Foodservice rtd volume % growth
    • Foodservice rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Fountain on-trade volume through c-store
    • Fountain on-trade volume through c-store % growth
    • Fountain on-trade volume through c-store per capita
    • Fountain on-trade volume through foodservice
    • Fountain on-trade volume through foodservice % growth
    • Fountain on-trade volume through foodservice per capita
    • Total fountain on-trade volume
    • Total fountain on-trade volume % growth
    • Total fountain on-trade volume per capita

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