Anticipated urban population growth is poised to be a driving force behind the sales of yoghurt and sour milk products over the forecast period. Yoghurt's popularity as a convenient source of nutrition and satisfaction makes it a preferred snack among the urban demographic.
Drinking yoghurt is expected to continue its sales momentum, especially with the projected growth of the urban and youthful population. The product remains a key nutritional option for individuals on-the-go, appealing to both the working populace and the youth.
As the economy expands, the forecast for yoghurt and sour milk products includes a shift towards greater premiumisation. Premium drinking yoghurt brands like Farm Pride and Farm Fresh, which showcased superior quality compared to popular mass brands and appealed to middle- and upper-income groups early in the review period, possess the potential for even stronger performance as disposable income increases.
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Understand the latest market trends and future growth opportunities for the Yoghurt and Sour Milk Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of sour milk products and yoghurt. Note: Plant-based yoghurt and sour milk products should be excluded from this category and tracked under plant-based yoghurt.
See All of Our DefinitionsThis report originates from Passport, our Yoghurt and Sour Milk Products research and analysis database.
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