As long as inflation remains high, consumers will be highly price sensitive. This will see consumers buy gum in larger packs, which generally are cheaper per unit.
For gum to sustain a long-term future, innovation is badly needed. While there is an emphasis on reduced sugar and sugar free, this will not be enough to ensure long term growth.
Gum has a bad reputation in terms of the environment and in particulars its non-biodegradable properties. If gum is to maintain volume and value growth, it will need to change this perception and for instance focus on recyclable packaging and avoid aluminium packaging.
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Understand the latest market trends and future growth opportunities for the Gum industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
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This report originates from Passport, our Gum research and analysis database.
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