Alcoholic Drinks in Cameroon
Alcoholic drinks: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Cameroon
Prices uncertain as brewers fail to reach consensus with the Minister of Trade on price increases
Perceived additional benefits drives demand of Guinness stout
Production volume of beer still below 2019 levels as production costs continue to rise, but new launches appear
Multiple investments planned by leading player SABC expected to boost production volume in beer
Price of beer in Cameroon expected to increase over the forecast period
Demand for non-alcoholic beer set to be boosted by rising health awareness, albeit growing from a low base
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Rtds in Cameroon
RTDs remains a consolidated category with few new developments
Will Orijin become a stronger contender to challenge Booster?
Domestic players could launch their own RTDs
Opportunities remain to introduce a disruptor brand in a category with potential
Cameroonians’ growing love for cocktails could provide an opportunity to introduce RTD cocktails
Rising consumer awareness needed to spur growth
Table 32 Sales of RTDs by Category: Total Volume 2017-2022
Table 33 Sales of RTDs by Category: Total Value 2017-2022
Table 34 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 35 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 36 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 41 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 42 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 43 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 44 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 45 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 46 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Cameroon
Strong demand for premium and prestige brands of spirits through clubs and lounges
Sachet whiskey is a dying phenomenon in Cameroon, despite government extending ban period to 2026
Diageo Plc maintains its lead in spirits thanks to its strong portfolio
Rising demand for high-end spirits, with Millennials leading the charge
Blended Scotch whisky set to remain popular
The void created by decline of sachet whiskey presents an opportunity to introduce an alternative
Table 47 Sales of Spirits by Category: Total Volume 2017-2022
Table 48 Sales of Spirits by Category: Total Value 2017-2022
Table 49 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 50 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 55 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 56 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 57 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 58 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 59 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Cameroon
Imported brands continue to lead wine in Cameroon
Cameroon is a country of emerging wine lovers, with a strong preference for French wines
Return to social events post-pandemic helps to boost popularity of wine
Ongoing price-sensitivity will create a barrier to the wider purchase of expensive wine, while supermarkets look set to benefit
Demand for champagne set to grow, due to the status symbol it represents
Wine becomes an alternative to beer – especially amongst affluent customers
Table 62 Sales of Wine by Category: Total Volume 2017-2022
Table 63 Sales of Wine by Category: Total Value 2017-2022
Table 64 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 65 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 66 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 67 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 68 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 69 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 70 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 71 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 72 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 73 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027