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Country Report

Switzerland Flag Alcoholic Drinks in Switzerland

| Pages: 106

Price: US$2,100

About this Report

EXECUTIVE SUMMARY

Stable results recorded despite unfavourable persistent macro-trends

Alcoholic drinks recorded stable volume growth in 2015 despite the general long term decline being seen in per capita consumption of alcoholic drinks in Switzerland. The is due to a combination of factors, including the general preference for new and exciting tastes and experiences, the launch of innovative new products, the persistent craft spirit and beer trends and the recovery seen in volume sales of wine. The overall result was that volume growth rates in 2015 were in line with the review period CAGRs.

Swiss franc shock puts pressure on unit prices across the board

The Swiss National Bank’s floating of the exchange rate for the Swiss franc against the euro left the value of the currency to the actual market conditions in January 2015, bringing turmoil to the alcoholic drinks industry. Importers which relied on the previous exchange rates for profitability found themselves with overpriced currency reserves and overpriced stock, while retailers expected immediate ‘euro-discounts’. Meanwhile, retailers had to face additional competition from the increasing outbound shopping tourism of Swiss consumers as the prices charged for products became much cheaper in Switzerland’s EU neighbours in Swiss franc terms. In sum, this lead to consolidation and unit price decreases in alcoholic drinks throughout 2015.

Craft is king of a micro kingdom

Craft beer and craft spirits have been regularly hyped in the Swiss alcoholic drinks industry, evoking an image of dominance and significance. Meanwhile, it is all too easy to forget that the competitive environment in alcoholic drinks in Switzerland is rather consolidated and remains to a large extent in the hands of major players such as Heineken, Feldschloesschen, Diageo and Diwisa. Although these players increasingly understand how to utilise such consumer trends with the launch of their own ‘craft-like’ products, these should not be mistaken for craft spirits and beers as such, but rather seen for what they are, line extensions of major transnational companies. The trading environment in alcoholic drinks thus remains highly competitive and may be influenced to an extent by craft operators, although this influence should not be overestimated.

Integrated approach to distribution channels increasingly gaining traction

Whether it is the microbrewer operating from a monastery or the major transnational spirits, wine or beer companies, Switzerland’s alcoholic drinks producers, distributors and retailers are increasingly using all channels available to them to get their products into the hands of consumers. Online shops are no longer seen as innovative and are now considered to be the norm; having one’s own mobile app appears to be part of the natural progression of channel marketing. This is to say that whether the product reaches the client over the counter, via online transactions or a combination of these is not of primary relevance; instead, the integration of the different channels is of increasing importance.

Innovation and premiumisation to counter steer declining per capita consumption

The Swiss alcoholic drinks industry’s response to the persistent rise of the health and wellness trend is expected to consist mainly of launching lower-abv and non-alcoholic product line extensions. In addition, calorie information labelling and nutritional information initiatives are also expected to contribute to this movement. It is expected that the consumer preference for premium and super-premium products will remain significant over the forecast period. As people continue to adapt to higher quality standards, it may prove difficult for them to reduce their standards, as long as their disposable incomes allow this.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Alcoholic Drinks in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Switzerland?
  • What are the major brands in Switzerland?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stable results recorded despite unfavourable persistent macro-trends

Swiss franc shock puts pressure on unit prices across the board

Craft is king of a micro kingdom

Integrated approach to distribution channels increasingly gaining traction

Innovation and premiumisation to counter steer declining per capita consumption

KEY TRENDS AND DEVELOPMENTS

The strong Swiss franc increasingly places pressure on the unit prices of alcoholic drinks

Declining per capita consumption of alcoholic drinks and its ties to the prevalent health, wellness and fitness trends

Premiumisation a driving factor in an adverse trading environment with generally declining per capita consumption

Key new product launches

  • Summary 1 Key New Product Developments 2015

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
  • Summary 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
  • Summary 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
  • Summary 5 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

MARKET DATA

  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
  • Table 12 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 6 Research Sources

Alcoholic Drinks in Switzerland - Company Profiles

Bataillard SA in Alcoholic Drinks (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Bataillard SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 8 Bataillard SA: Competitive Position 2015

Brauerei Falken AG in Alcoholic Drinks (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Brauerei Falken AG: Key Facts
  • Summary 10 Brauerei Falken AG: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 11 Brauerei Falken AG: Competitive Position 2015

Diwisa Distillerie Willisau SA in Alcoholic Drinks (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Diwisa Distillerie Wilisau SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 13 Diwisa Distillerie Willisau SA: Competitive Position 2015

Heineken Switzerland AG in Alcoholic Drinks (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Heineken Switzerland AG: Key Facts
  • Summary 15 Feldschloesschen Getraenke AG: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 16 Feldschloesschen Getraenke AG: Competitive Position 2015

Beer in Switzerland - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 17 Lager by Price Band 2015
  • Table 17 Number of Breweries 2010-2015

CATEGORY DATA

  • Table 18 Sales of Beer by Category: Total Volume 2010-2015
  • Table 19 Sales of Beer by Category: Total Value 2010-2015
  • Table 20 Sales of Beer by Category: % Total Volume Growth 2010-2015
  • Table 21 Sales of Beer by Category: % Total Value Growth 2010-2015
  • Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
  • Table 23 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 26 GBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 27 NBO Company Shares of Beer: % Total Volume 2011-2015
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2012-2015
  • Table 29 Production, Imports and Exports of Beer: Total Volume 2009-2014
  • Table 30 Imports of Beer by Country of Origin: Total Volume 2009-2014
  • Table 31 Imports of Beer by Country of Origin: Total Value 2009-2014
  • Table 32 Exports of Beer by Country of Destination: Total Volume 2009-2014
  • Table 33 Exports of Beer by Country of Destination: Total Value 2009-2014
  • Table 34 Forecast Sales of Beer by Category: Total Volume 2015-2020
  • Table 35 Forecast Sales of Beer by Category: Total Value 2015-2020
  • Table 36 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
  • Table 37 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

Cider/Perry in Switzerland - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 38 Sales of Cider/Perry: Total Volume 2010-2015
  • Table 39 Sales of Cider/Perry: Total Value 2010-2015
  • Table 40 Sales of Cider/Perry: % Total Volume Growth 2010-2015
  • Table 41 Sales of Cider/Perry: % Total Value Growth 2010-2015
  • Table 42 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
  • Table 43 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
  • Table 44 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 45 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 46 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 47 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
  • Table 48 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
  • Table 49 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
  • Table 50 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
  • Table 51 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
  • Table 52 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
  • Table 53 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
  • Table 54 Forecast Sales of Cider/Perry: Total Volume 2015-2020
  • Table 55 Forecast Sales of Cider/Perry: Total Value 2015-2020
  • Table 56 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
  • Table 57 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020

RTDs/High-Strength Premixes in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 58 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
  • Table 59 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
  • Table 60 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
  • Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
  • Table 62 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
  • Table 63 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
  • Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 66 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 67 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
  • Table 68 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
  • Table 69 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
  • Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
  • Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
  • Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020

Spirits in Switzerland - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

  • Summary 18 Benchmark Brands 2015

CATEGORY DATA

  • Table 73 Sales of Spirits by Category: Total Volume 2010-2015
  • Table 74 Sales of Spirits by Category: Total Value 2010-2015
  • Table 75 Sales of Spirits by Category: % Total Volume Growth 2010-2015
  • Table 76 Sales of Spirits by Category: % Total Value Growth 2010-2015
  • Table 77 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
  • Table 78 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
  • Table 79 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 80 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 81 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
  • Table 82 Sales of White Rum by Price Platform: % Total Volume 2010-2015
  • Table 83 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
  • Table 84 Sales of English Gin by Price Platform: % Total Volume 2010-2015
  • Table 85 Sales of Vodka by Price Platform: % Total Volume 2010-2015
  • Table 86 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
  • Table 87 GBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 88 NBO Company Shares of Spirits: % Total Volume 2011-2015
  • Table 89 LBN Brand Shares of Spirits: % Total Volume 2012-2015
  • Table 90 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
  • Table 91 Production, Imports and Exports of Rum: Total Volume 2009-2014
  • Table 92 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
  • Table 93 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
  • Table 94 Production, Imports and Exports of Gin: Total Volume 2009-2014
  • Table 95 Production, Imports and Exports of Vodka: Total Volume 2009-2014
  • Table 96 Forecast Sales of Spirits by Category: Total Volume 2015-2020
  • Table 97 Forecast Sales of Spirits by Category: Total Value 2015-2020
  • Table 98 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
  • Table 99 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020

Wine in Switzerland - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 100 Sales of Wine by Category: Total Volume 2010-2015
  • Table 101 Sales of Wine by Category: Total Value 2010-2015
  • Table 102 Sales of Wine by Category: % Total Volume Growth 2010-2015
  • Table 103 Sales of Wine by Category: % Total Value Growth 2010-2015
  • Table 104 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
  • Table 105 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
  • Table 106 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
  • Table 107 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
  • Table 108 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 109 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 110 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 111 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
  • Table 112 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 113 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 114 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
  • Table 115 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 116 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
  • Table 117 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
  • Table 118 GBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 119 NBO Company Shares of Champagne: % Total Volume 2011-2015
  • Table 120 LBN Brand Shares of Champagne: % Total Volume 2012-2015
  • Table 121 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 122 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
  • Table 123 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
  • Table 124 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 125 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
  • Table 126 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
  • Table 127 Production, Imports and Exports of Wine: Total Volume 2009-2014
  • Table 128 Imports of Wine by Country of Origin: Total Volume 2009-2014
  • Table 129 Imports of Wine by Country of Origin: Total Value 2009-2014
  • Table 130 Exports of Wine by Country of Destination: Total Volume 2009-2014
  • Table 131 Exports of Wine by Country of Destination: Total Value 2009-2014
  • Table 132 Forecast Sales of Wine by Category: Total Volume 2015-2020
  • Table 133 Forecast Sales of Wine by Category: Total Value 2015-2020
  • Table 134 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
  • Table 135 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Weizen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-based RTDs
        • Spirit-based RTDs
        • Wine-based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
        • Absinthe
        • Aniseed-Flavoured Spirits
        • Grappa
        • Kirsch
        • Pear and Apple Distillates
        • Prune
        • Other Distilled Beverages
    • Wine
      • Fortified Wine and Vermouth
        • Port
        • Sherry
        • Vermouth
        • Other Fortified Wine
      • Non-Grape Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Ale By Type
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Pricing
    • Products by Ingredient
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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