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Country Report

Alcoholic Drinks in Switzerland

| Pages: 112

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Sales stagnate amidst declining consumer confidence

Alcoholic drinks in Switzerland registered a stagnant performance in 2012 as consumers displayed a more cautious approach to spending. Although the effect of the Eurozone crisis on the Swiss economy was remarkably muted, weaker exports to the EU and declining tourist numbers caused widespread fears about job security and resulted in stronger price-consciousness among Swiss consumers. With respect to alcoholic drinks, consumers displayed a tendency to opt for cheaper types of alcoholic drinks such as beer, while costly on-trade consumption was curbed. The strong exchange value of the Swiss franc, furthermore, encouraged a higher incidence of cross-border shopping trips to neighbouring Eurozone countries, which further constrained domestic sales of alcoholic drinks.

Swiss consumers show growing preference for lighter, sweeter and flavoured alcoholic drinks

Sales of alcoholic drinks in 2012 continued to be shaped by the trend towards sweeter and flavoured variants, a trend which was visible across a number of categories. Within spirits, it was reflected in the fact that liqueurs registered the fastest volume growth, with sweet cream-based liqueurs particularly popular. Similarly, RTDs/high strength premixes continued to register a positive performance in 2012, benefitting from new flavour launches. Although cider/perry registered a slight decline following the positive growth recorded during 2011, volume sales still remained approximately 25% higher than two years earlier as the popularity of sweeter types of cider such as strawberry cider continued to grow.

Beer producers continue to dominate competitive environment

Although demand for alcoholic drinks in Switzerland is fairly fragmented, with a large number of small local breweries, distilleries and winemakers present, during 2012 over one third of total volume sales remained under the control of the two leading beer producers, Feldschlösschen Getränke AG and Heineken Switzerland AG. The strong positions of these two players were largely due to the fact that beer is the largest category within alcoholic drinks in Switzerland in volume terms. Feldschlösschen is the only domestic beer brand which is distributed nationwide and this brand witnessed continuous growth in its volume share during 2012 as a result of its fierce marketing activities and broad beer-related product range. Both of these leading players also benefit from their strong positions in malt-based RTDs, the most popular type of RTD in Switzerland.

Off-trade remains the preferred channel among Swiss consumers

Approximately two thirds of total alcoholic drinks volume sales in Switzerland are through off-trade outlets, mainly supermarkets. Eating and drinking out is notoriously expensive in Switzerland, meaning that Swiss consumers increasingly prefer to save money on alcoholic drinks by consuming them at home rather than when eating out. Industry sources have reported a trend towards homemade cocktails and long drinks, which supported off-trade demand for cocktail ingredients such as liqueurs, flavoured spirits and bitters in 2012. The strongest distributor of alcoholic drinks in the off-trade channel in 2012 remained supermarket chain Coop, which distributes a wide range of branded alcoholic drinks as well as a high number of private label products.

Alcoholic drinks faces a difficult forecast period

Growth of alcoholic drinks in Switzerland is expected to remain limited over the forecast period. Volume sales are expected to virtually stagnate, while unit price declines are set to place additional pressure on turnover. The high exchange value of the Swiss Franc is set to continue dampening demand for inbound tourism, resulting in higher levels of price competition coming from cheap imports as well as a higher incidence of cross-border sales. Furthermore, in light of the uncertain outlook in the Swiss labour market, consumers are expected to continue reducing their expenditure on alcoholic drinks in two ways: first by reducing costly on-trade consumption; and secondly, by switching from more expensive types of alcohol such as wine to cheaper alternatives such as beer and cider/perry.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Switzerland for free:

The Alcoholic Drinks in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Switzerland?
  • What are the major brands in Switzerland?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Sales stagnate amidst declining consumer confidence

Swiss consumers show growing preference for lighter, sweeter and flavoured alcoholic drinks

Beer producers continue to dominate competitive environment

Off-trade remains the preferred channel among Swiss consumers

Alcoholic drinks faces a difficult forecast period

KEY TRENDS AND DEVELOPMENTS

Dampened consumer spending confidence shapes consumer demand

Unit prices remains static due to competition from cheap imports

Changing consumer profiles drive demand for lighter and sweeter alcoholic drinks

Key new product launches

  • Summary 1 Key New Product Developments 2012

Specialist retailers

  • Summary 2 Leading Specialist Retailers 2012

Market merger and acquisition activity

  • Summary 3 Merger and Acquisition Activity 2011-2012

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2007-2012

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that Uses Wholesalers 2012
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that Uses Wholesalers 2012
  • Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel that Uses Wholesalers 2012

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

MARKET DATA

  • Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 9 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 18 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

DEFINITIONS

Published data comparisons

SOURCES

  • Summary 4 Research Sources

Alcoholic Drinks in Switzerland - Company Profiles

Feldschlösschen Getränke AG in Alcoholic Drinks (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Feldschlösschen Getränke AG: Key Facts
  • Summary 6 Feldschlösschen Getränke AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Feldschlösschen Getränke AG: Competitive Position 2012

Mosterei Möhl AG in Alcoholic Drinks (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Mosterei Möhl AG: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Mosterei Möhl AG: Competitive Position 2012

Mövenpick Wein AG in Alcoholic Drinks (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Mövenpick Wein AG: Key Facts
  • Summary 11 Mövenpick Wein AG: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 12 Mövenpick Wein AG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 13 Mövenpick Wein AG: Competitive Position 2012

Provins Valais in Alcoholic Drinks (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Provins Valais: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Provins Valais: Competitive Position 2012

Schenk SA in Alcoholic Drinks (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 16 Schenk SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 17 Schenk SA: Competitive Position 2012

Beer in Switzerland - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 18 Lager by Price Band 2012

CATEGORY DATA

  • Table 23 Sales of Beer by Category: Total Volume 2007-2012
  • Table 24 Sales of Beer by Category: Total Value 2007-2012
  • Table 25 Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 26 Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 27 Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 28 Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 29 Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 30 Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 31 GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 32 NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 33 LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 34 Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 35 Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 36 Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 37 Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 38 Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 39 Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 40 Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Cider/Perry in Switzerland - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 43 Sales of Cider/Perry: Total Volume 2007-2012
  • Table 44 Sales of Cider/Perry: Total Value 2007-2012
  • Table 45 Sales of Cider/Perry: % Total Volume Growth 2007-2012
  • Table 46 Sales of Cider/Perry: % Total Value Growth 2007-2012
  • Table 47 Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
  • Table 48 Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
  • Table 49 Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 50 Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 51 GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 52 NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 53 LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
  • Table 54 Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
  • Table 55 Imports of Cider/Perry by Country of Origin: Total Volume 2006-2011
  • Table 56 Imports of Cider/Perry by Country of Origin: Total Value 2006-2011
  • Table 57 Exports of Cider/Perry by Country of Destination: Total Volume 2006-2011
  • Table 58 Exports of Cider/Perry by Country of Destination: Total Value 2006-2011
  • Table 59 Forecast Sales of Cider/Perry: Total Volume 2012-2017
  • Table 60 Forecast Sales of Cider/Perry: Total Value 2012-2017
  • Table 61 Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 62 Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017

RTDs/High-Strength Premixes in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 63 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
  • Table 64 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
  • Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
  • Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
  • Table 67 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
  • Table 68 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
  • Table 69 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 70 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 71 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 72 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 73 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
  • Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017

Spirits in Switzerland - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch and dark and white rum whisky price band methodology

  • Summary 19 Benchmark Brands 2012

CATEGORY DATA

  • Table 78 Sales of Spirits by Category: Total Volume 2007-2012
  • Table 79 Sales of Spirits by Category: Total Value 2007-2012
  • Table 80 Sales of Spirits by Category: % Total Volume Growth 2007-2012
  • Table 81 Sales of Spirits by Category: % Total Value Growth 2007-2012
  • Table 82 Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
  • Table 83 Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
  • Table 84 Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 85 Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 86 Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
  • Table 87 Sales of White Rum by Price Platform: % Total Volume 2007-2012
  • Table 88 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
  • Table 89 Sales of Gin by Price Platform: % Total Volume 2007-2012
  • Table 90 Sales of Vodka by Price Platform: % Total Volume 2007-2012
  • Table 91 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
  • Table 92 GBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 93 NBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 94 LBN Brand Shares of Spirits: % Total Volume 2009-2012
  • Table 95 Production, Imports and Exports of Spirits: Total Volume 2006-2011
  • Table 96 Imports of Spirits by Country of Origin: Total Volume 2006-2011
  • Table 97 Imports of Spirits by Country of Origin: Total Value 2006-2011
  • Table 98 Exports of Spirits by Country of Destination: Total Volume 2006-2011
  • Table 99 Exports of Spirits by Country of Destination: Total Value 2006-2011
  • Table 100 Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
  • Table 101 Production, Imports and Exports of Rum: Total Volume 2006-2011
  • Table 102 Production, Imports and Exports of Whiskies: Total Volume 2006-2011
  • Table 103 Production, Imports and Exports of Gin: Total Volume 2006-2011
  • Table 104 Production, Imports and Exports of Vodka: Total Volume 2006-2011
  • Table 105 Forecast Sales of Spirits by Category: Total Volume 2012-2017
  • Table 106 Forecast Sales of Spirits by Category: Total Value 2012-2017
  • Table 107 Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 108 Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017

Wine in Switzerland - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 109 Sales of Wine by Category: Total Volume 2007-2012
  • Table 110 Sales of Wine by Category: Total Value 2007-2012
  • Table 111 Sales of Wine by Category: % Total Volume Growth 2007-2012
  • Table 112 Sales of Wine by Category: % Total Value Growth 2007-2012
  • Table 113 Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
  • Table 114 Sales of Wine by On-trade vs Off-trade: Value 2007-2012
  • Table 115 Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 116 Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 117 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 118 Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 119 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 120 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 121 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 122 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 123 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 124 Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
  • Table 125 Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
  • Table 126 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2007-2012
  • Table 127 GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 128 NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 129 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
  • Table 130 GBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 131 NBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 132 LBN Brand Shares of Champagne: % Total Volume 2009-2012
  • Table 133 GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 134 NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 135 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
  • Table 136 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 137 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 138 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
  • Table 139 Production, Imports and Exports of Wine: Total Volume 2006-2011
  • Table 140 Imports of Wine by Country of Origin: Total Volume 2006-2011
  • Table 141 Imports of Wine by Country of Origin: Total Value 2006-2011
  • Table 142 Exports of Wine by Country of Destination: Total Volume 2006-2011
  • Table 143 Exports of Wine by Country of Destination: Total Value 2006-2011
  • Table 144 Forecast Sales of Wine by Category: Total Volume 2012-2017
  • Table 145 Forecast Sales of Wine by Category: Total Value 2012-2017
  • Table 146 Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 147 Forecast Sales of Wine by Category: % Total Value Growth 2012-2017

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Standard Lager
            • Domestic Standard Lager
            • Imported Standard Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Standard Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Standard Lager
            • Imported Economy Lager
        • Low/Non- Alcohol Beer
          • Low Alcohol Beer
          • Non-Alcoholic Beer
        • Stout
      • Cider/Perry
      • RTDs/High-Strength Premixes
        • High-Strength Premixes
        • RTDs
          • Malt-Based RTDs
          • Spirit-Based RTDs
          • Wine-Based RTDs
          • Other RTDs
      • Spirits
        • Brandy and Cognac
          • Brandy
          • Cognac
        • Liqueurs
          • Bitters
          • Cream-Based Liqueurs
          • Other Liqueurs
        • Rum
          • Dark Rum
          • White Rum
        • Tequila (and Mezcal)
        • Whiskies
          • Bourbon/Other US Whiskey
          • Canadian Whisky
          • Irish Whiskey
          • Japanese Whisky
          • Blended Scotch Whisky
            • Blended Malt Scotch Whisky
            • Other Blended Scotch Whisky
          • Single Malt Scotch Whisky
          • Other Whiskies
        • White Spirits
          • Gin
            • English Gin
            • Dutch Gin
          • Vodka
        • Other Spirits
          • Absinthe
          • Aniseed-Flavoured Spirits
          • Grappa
          • Kirsch
          • Pear and Apple Distillates
          • Prune
          • Other Distilled Beverages
      • Wine
        • Fortified Wine and Vermouth
          • Madeira
          • Marsala
          • Port/Oporto
          • Sherry
          • Vermouth
          • Other Fortified Wine and Vermouth
        • Non-Grape Wine
          • Sparkling Wine
            • Champagne
            • Other Sparkling Wine
          • Still Light Grape Wine
            • Still Red Wine
            • Still Rosé Wine
            • Still White Wine

      Statistics Included

      For each category and subcategory you will receive the following data in Excel format:

      From Passport

      • Market Sizes
      • Company Shares
      • Brand Shares
      • Distribution
      • Pricing
      • Exports by Country - Value
      • Exports by Country - Volume
      • Flavoured vs Non-flavoured Vodka
      • Imports by Country - Value
      • Imports by Country - Volume
      • Off-trade vs On-trade
      • Premium Sales Analysis
      • Products by Ingredient
      • Trade Statistics - Value
      • Trade Statistics - Volume
      • Wine by Grape Type
      • Wine by Price
      • Wine Quality Classification

      Market size details:

      • Off-trade volume
      • Off-trade volume % growth
      • Off-trade volume per capita
      • On-trade volume
      • On-trade volume % growth
      • On-trade volume per capita
      • Total volume
      • Total volume % growth
      • Total volume per capita
      • Off-trade value retail selling price % growth
      • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value retail selling price % growth
      • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value retail selling price % growth
      • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value manufacturer selling price % growth
      • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value manufacturer selling price % growth
      • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price % growth
      • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
      • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
      • Off-trade rtd volume
      • Off-trade rtd volume % growth
      • Off-trade rtd volume per capita
      • On-trade rtd volume
      • On-trade rtd volume % growth
      • On-trade rtd volume per capita
      • Total rtd volume
      • Total rtd volume % growth
      • Total rtd volume per capita
      • Off-trade volume litres of pure alcohol
      • Off-trade volume litres of pure alcohol % growth
      • Off-trade volume litres of pure alcohol per capita
      • On-trade volume litres of pure alcohol
      • On-trade volume litres of pure alcohol % growth
      • On-trade volume litres of pure alcohol per capita
      • Total volume litres of pure alcohol
      • Total volume litres of pure alcohol % growth
      • Total volume litres of pure alcohol per capita

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