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Country Report

USA Flag Alcoholic Drinks in the US

| Pages: 117

Price: US$1,900

About this Report

EXECUTIVE SUMMARY

Smaller categories showcase promising growth

Alcoholic drinks witnessed flat volume growth whilst value sales grew in 2013, thanks to the ongoing premiumisation trend across major categories, especially beer. Consumer trends continue to favour unique, diverse and upgraded offerings in liquor, similar to what they have come to expect in other food and drink categories. Growing off smaller bases, cider/perry and RTDs/high-strength premixes witnessed tremendous growth rates during the review period. Flavour innovation, convenience and differentiated products drove growth in these smaller categories.

Premiumisation continues to evolve across categories

Premiumisation continues to be a key theme amongst new product launches, mergers & acquisitions and new product developments, most noticeably in large-volume categories including spirits, beer and wine. Wine companies continue to acquire premium wine brands as consumer trends increasingly favour premium domestic wines. In spirits, some categories like Irish whiskey focus on value growth after having witnessed impressive volume gains in the last several years of the 2008-2013 review period. Marketers are introducing premium products to new target groups where there is a need or gap to fill. Premiumisation also takes on new forms based on varied needs of new target audiences.

Anheuser-Busch remains leader in alcoholic drinks

Whilst the market leader continued to be the largest beer manufacturer in the US, real growth for Anheuser-Busch is coming from other categories such as cider/perry and malt-based RTDs, with its diversification strategy paying off. Anheuser-Busch showed tremendous volume growth in cider/perry with its Michelob Ultra Light cider brand, a low-calorie drink, and in 2013 expanded its cider portfolio with the launch of premium-positioned Stella Artois Cidre. The company’s malt-based RTD brand Bud Light Lime-a-Rita was a star performer in RTDs/high-strength premixes. The brand offers a variety of flavours and a differentiated product from a well-known brand.

Parapharmacies/drugstores channel grows stronger for wine, whilst spirits shows fastest growth through warehouse clubs

Parapharmacies/drugstores witnessed the fastest volume growth for wine, amongst other channels in 2013. As drugstores expand their offerings to increase customer basket size and project themselves as a one-stop shop, these stores are also expanding their range of alcoholic drinks like wine and RTDs. In spirits, warehouse clubs showed strongest volume gains in 2013. Whilst Costco has an average inventory of less than 200 alcoholic beverage items, it utilises several in-store strategies to promote its liquor sales effectively.

Millennials to drive significant trends in the coming years

Millennials are considered the largest demographic group in the US after the baby boomers. The group will continue to have a significant impact on the alcoholic drinks landscape since this generation has a varied palate, approach and attitude towards consuming alcoholic beverages when compared to the baby boomers. Liquor marketers will continue to ardently pursue marketing strategies that appeal to millennials’ sense of individuality and personal identity through unique and differentiated products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in USA for free:

The Alcoholic Drinks in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in USA?
  • What are the major brands in USA?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Table of Contents

Alcoholic Drinks in the US - Industry Overview

EXECUTIVE SUMMARY

Smaller categories showcase promising growth

Premiumisation continues to evolve across categories

Anheuser-Busch remains leader in alcoholic drinks

Parapharmacies/drugstores channel grows stronger for wine, whilst spirits shows fastest growth through warehouse clubs

Millennials to drive significant trends in the coming years

KEY TRENDS AND DEVELOPMENTS

Key new product launches and their significance

Merger and acquisition activity

Premiumisation continues to evolve across major categories

Millennials driving significant trends in the alcoholic drinks landscape

  • Summary 1 Key New Product Developments 2013-2014

MARKET BACKGROUND

Legislation

  • Table 1 Number of On-trade Establishments by Type 2008-2013

TAXATION AND DUTY LEVIES

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 3 Typical Wholesaler and Retailer Mark-ups by Category 2013
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that Uses Wholesalers 2013
  • Table 5 Selling Margin of a Typical Beer Brand 2013 excl Wholesaler
  • Table 6 Selling Margin of a Typical Wine Brand 2013 incl Wholesaler
  • Table 7 Selling Margin of a Typical Wine Brand 2013 excl Wholesaler
  • Table 8 Selling Margin of a Typical Spirits Brand 2013 incl Wholesaler
  • Table 9 Selling Margin of a Typical Spirits Brand 2013 excl Wholesaler

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

MARKET INDICATORS

  • Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

MARKET DATA

  • Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 12 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Alcoholic Drinks in the US - Company Profiles

Anheuser-Busch InBev NV in Alcoholic Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Anheuser-Busch InBev NV: Key Facts
  • Summary 4 Anheuser-Busch InBev NV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Anheuser-Busch InBev NV: Competitive Position 2013

Boston Beer Co Inc, The in Alcoholic Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 The Boston Beer Co Inc: Key Facts
  • Summary 7 The Boston Beer Co Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 The Boston Beer Co Inc: Competitive Position 2013

Diageo North America Inc in Alcoholic Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Diageo North America Inc: Key Facts
  • Summary 10 Diageo North America Inc: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Diageo North America Inc: Competitive Position 2013

E&J Gallo Winery Inc in Alcoholic Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 E&J Gallo Winery Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 E&J Gallo Winery Inc: Competitive Position 2013

Sazerac Co Inc in Alcoholic Drinks (USA)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Sazerac Co Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 15 Sazerac Co Inc: Competitive Position 2013

Beer in the US - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Lager price band methodology

  • Summary 16 Lager by Price Band 2013
  • Table 26 Number of Breweries 2008-2013

CATEGORY DATA

  • Table 27 Sales of Beer by Category: Total Volume 2008-2013
  • Table 28 Sales of Beer by Category: Total Value 2008-2013
  • Table 29 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 30 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 32 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 35 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 36 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 37 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 38 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 39 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 40 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 41 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 42 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 43 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 44 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Cider/Perry in the US - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 47 Sales of Cider/Perry: Total Volume 2008-2013
  • Table 48 Sales of Cider/Perry: Total Value 2008-2013
  • Table 49 Sales of Cider/Perry: % Total Volume Growth 2008-2013
  • Table 50 Sales of Cider/Perry: % Total Value Growth 2008-2013
  • Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
  • Table 52 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
  • Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 54 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 55 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  • Table 56 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  • Table 57 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
  • Table 58 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
  • Table 59 Imports of Cider/Perry by Country of Origin: Total Volume 2007-2012
  • Table 60 Imports of Cider/Perry by Country of Origin: Total Value 2007-2012
  • Table 61 Exports of Cider/Perry by Country of Destination: Total Volume 2007-2012
  • Table 62 Exports of Cider/Perry by Country of Destination: Total Value 2007-2012
  • Table 63 Forecast Sales of Cider/Perry: Total Volume 2013-2018
  • Table 64 Forecast Sales of Cider/Perry: Total Value 2013-2018
  • Table 65 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 66 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018

RTDs/High-Strength Premixes in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 67 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
  • Table 68 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
  • Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
  • Table 70 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
  • Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
  • Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
  • Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 74 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 76 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 77 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
  • Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
  • Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
  • Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
  • Table 81 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018

Spirits in the US - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch and dark and white rum whisky price band methodology

  • Summary 17 Benchmark Brands 2013

CATEGORY DATA

  • Table 82 Sales of Spirits by Category: Total Volume 2008-2013
  • Table 83 Sales of Spirits by Category: Total Value 2008-2013
  • Table 84 Sales of Spirits by Category: % Total Volume Growth 2008-2013
  • Table 85 Sales of Spirits by Category: % Total Value Growth 2008-2013
  • Table 86 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
  • Table 87 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
  • Table 88 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 89 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 90 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
  • Table 91 Sales of White Rum by Price Platform: % Total Volume 2008-2013
  • Table 92 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
  • Table 93 Sales of Gin by Price Platform: % Total Volume 2008-2013
  • Table 94 Sales of Vodka by Price Platform: % Total Volume 2008-2013
  • Table 95 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
  • Table 96 GBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 97 NBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 98 LBN Brand Shares of Spirits: % Total Volume 2010-2013
  • Table 99 Production, Imports and Exports of Spirits: Total Volume 2007-2012
  • Table 100 Imports of Spirits by Country of Origin: Total Volume 2007-2012
  • Table 101 Imports of Spirits by Country of Origin: Total Value 2007-2012
  • Table 102 Exports of Spirits by Country of Destination: Total Volume 2007-2012
  • Table 103 Exports of Spirits by Country of Destination: Total Value 2007-2012
  • Table 104 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2012
  • Table 105 Production, Imports and Exports of Rum: Total Volume 2007-2012
  • Table 106 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2007-2012
  • Table 107 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
  • Table 108 Production, Imports and Exports of Gin: Total Volume 2007-2012
  • Table 109 Production, Imports and Exports of Vodka: Total Volume 2007-2012
  • Table 110 Forecast Sales of Spirits by Category: Total Volume 2013-2018
  • Table 111 Forecast Sales of Spirits by Category: Total Value 2013-2018
  • Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018

Wine in the US - Category Analysis

HEADLINES

TRENDS

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 114 Sales of Wine by Category: Total Volume 2008-2013
  • Table 115 Sales of Wine by Category: Total Value 2008-2013
  • Table 116 Sales of Wine by Category: % Total Volume Growth 2008-2013
  • Table 117 Sales of Wine by Category: % Total Value Growth 2008-2013
  • Table 118 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
  • Table 119 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
  • Table 120 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 121 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 122 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 123 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 124 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 125 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 126 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 127 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 128 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 129 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
  • Table 130 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
  • Table 131 Sales of Still Rosé Wine by Quality Classification: % Total Volume 2008-2013
  • Table 132 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 133 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 134 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
  • Table 135 GBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 136 NBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 137 LBN Brand Shares of Champagne: % Total Volume 2010-2013
  • Table 138 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 139 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 140 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
  • Table 141 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 142 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 143 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
  • Table 144 GBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
  • Table 145 NBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
  • Table 146 LBN Brand Shares of Non-grape Wine: % Total Volume 2010-2013
  • Table 147 Production, Imports and Exports of Wine: Total Volume 2007-2012
  • Table 148 Imports of Wine by Country of Origin: Total Volume 2007-2012
  • Table 149 Imports of Wine by Country of Origin: Total Value 2007-2012
  • Table 150 Exports of Wine by Country of Destination: Total Volume 2007-2012
  • Table 151 Exports of Wine by Country of Destination: Total Value 2007-2012
  • Table 152 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 153 Forecast Sales of Wine by Category: Total Value 2013-2018
  • Table 154 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 155 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Alcoholic Drinks
    • Beer
      • Dark Beer
        • Ale
        • Sorghum
        • Weissbier/Wiezen/Wheat Beer
      • Lager
        • Flavoured/Mixed Lager
        • Standard Lager
          • Premium Lager
            • Domestic Premium Lager
            • Imported Premium Lager
          • Mid-Priced Lager
            • Domestic Mid-Priced Lager
            • Imported Mid-Priced Lager
          • Economy Lager
            • Domestic Economy Lager
            • Imported Economy Lager
        • Standard Lager by Origin
          • Domestic Lager
            • Domestic Premium Lager
            • Domestic Mid-Priced Lager
            • Domestic Economy Lager
          • Imported Lager
            • Imported Premium Lager
            • Imported Mid-Priced Lager
            • Imported Economy Lager
      • Non/Low Alcohol Beer
      • Stout
    • Cider/Perry
    • RTDs/High-Strength Premixes
      • High-Strength Premixes
      • RTDs
        • Malt-Based RTDs
        • Spirit-Based RTDs
        • Wine-Based RTDs
        • Other RTDs
    • Spirits
      • Brandy and Cognac
        • Brandy
        • Cognac
      • Liqueurs
        • Bitters
        • Cream-Based Liqueurs
        • Other Liqueurs
      • Rum
        • Dark Rum
        • White Rum
      • Tequila (and Mezcal)
      • Whiskies
        • Bourbon/Other US Whiskey
        • Canadian Whisky
        • Irish Whiskey
        • Japanese Whisky
        • Blended Scotch Whisky
          • Blended Malt Scotch Whisky
          • Other Blended Scotch Whisky
        • Single Malt Scotch Whisky
        • Other Whiskies
      • White Spirits
        • Gin
          • English Gin
          • Dutch Gin
        • Vodka
      • Other Spirits
      • Wine
        • Fortified Wine and Vermouth
          • Port/Oporto
          • Sherry
          • Vermouth
          • Other Fortified Wine and Vermouth
        • Non-Grape Wine
          • Fruit Wine
          • Rice Wine
        • Sparkling Wine
          • Champagne
          • Other Sparkling Wine
        • Still Light Grape Wine
          • Still Red Wine
          • Still Rosé Wine
          • Still White Wine

    Statistics Included

    For each category and subcategory you will receive the following data in Excel format:

    From Passport

    • Market Sizes
    • Company Shares
    • Brand Shares
    • Distribution
    • Pricing
    • Exports by Country - Value
    • Exports by Country - Volume
    • Flavoured vs Non-flavoured Vodka
    • Imports by Country - Value
    • Imports by Country - Volume
    • Off-trade vs On-trade
    • Premium Sales Analysis
    • Trade Statistics - Value
    • Trade Statistics - Volume
    • Wine by Grape Type
    • Wine by Price
    • Wine Quality Classification
    • Ale By Type

    Market size details:

    • Off-trade volume
    • Off-trade volume % growth
    • Off-trade volume per capita
    • On-trade volume
    • On-trade volume % growth
    • On-trade volume per capita
    • Total volume
    • Total volume % growth
    • Total volume per capita
    • Off-trade value retail selling price % growth
    • Off-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price % growth
    • On-trade value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price % growth
    • Total value retail selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price % growth
    • Off-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price % growth
    • On-trade value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • On-trade value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price % growth
    • Total value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
    • Total value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
    • Off-trade rtd volume
    • Off-trade rtd volume % growth
    • Off-trade rtd volume per capita
    • On-trade rtd volume
    • On-trade rtd volume % growth
    • On-trade rtd volume per capita
    • Total rtd volume
    • Total rtd volume % growth
    • Total rtd volume per capita
    • Off-trade volume litres of pure alcohol
    • Off-trade volume litres of pure alcohol % growth
    • Off-trade volume litres of pure alcohol per capita
    • On-trade volume litres of pure alcohol
    • On-trade volume litres of pure alcohol % growth
    • On-trade volume litres of pure alcohol per capita
    • Total volume litres of pure alcohol
    • Total volume litres of pure alcohol % growth
    • Total volume litres of pure alcohol per capita

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