Beauty and Personal Care in India
Beauty and personal care in 2022: The big picture
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
Summary 1 Research Sources
Baby and Child-Specific Products in India
Competition intensifies on the back of funding and acquisitions
Brands leverage claims to attract parents increasingly conscious of product safety and efficacy
Developing an e-commerce ecosystem benefits baby and child-specific products
Premiumisation set to be driven by well-informed modern parents
Growth potential due to significant population base aged 0-11, along with white space in child-specific products
Brands increasingly position combo products as gift items to drive uptake in urban areas
Table 10 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 15 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
Bath and Shower in India
Brands increasingly highlight key ingredients to fuel premiumisation within bar soap
Manufacturers focus on multifunctional benefits for body wash/shower gel to drive demand in urban areas
Significant contraction in demand for hand sanitisers as consumers return to their pre-pandemic habits
Body wash/shower gel brands set to leverage e-commerce and affordable packs to boost demand
Sustainability set to increasingly make its way into bath and shower
Premiumisation trend to further accelerate within bath and shower
Table 19 Sales of Bath and Shower by Category: Value 2017-2022
Table 20 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 22 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 23 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 24 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
Colour Cosmetics in India
Return of social events and a greater focus on multifunctional offerings allow colour cosmetics to recover its value sales
Rising consumer awareness due to increased digital engagement brings ingredients to the forefront
Manufacturers focus on an omnichannel presence to cater to a wide range of customer needs in terms of convenience and trials
Wide range of offerings, convenience, and use of innovative technology set to allow e-commerce to grow further
Expansion beyond female target audience offers white space for growth
Brands could look to democratise personalisation through mass customised offerings, similar to the trend witnessed in hair care
Table 27 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 29 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 30 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 31 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 32 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 33 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 34 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 35 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 36 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 37 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
Deodorants in India
Surge in travel and return of outdoor fitness activities accelerate the growth of deodorants
Greater focus on brand ambassadors to drive strong brand awareness amongst the target audience
Convenience and affordability allow pocket-sized deodorants to attract consumer demand
Weather conditions and growing participation in sports activities offer avenues for growth
Premium perception, coupled with limited retail presence, set to keep deodorant roll-ons as a relative niche
Affordable prices of local fragrance brands set to intensify competition for deodorants
Table 38 Sales of Deodorants by Category: Value 2017-2022
Table 39 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 40 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 41 NBO Company Shares of Deodorants: % Value 2018-2022
Table 42 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 43 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 44 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 45 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 46 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
Depilatories in India
Depilatories witnesses a return to growth in value terms in 2022
Brands leverage promotional campaigns with brand ambassadors to bolster awareness
Increasing mobile internet penetration, coupled with quick commerce, further drives sales via e-commerce
Brand extensions to target men set to provide growth opportunities
Strong competition for depilatories from salons and laser hair removal
Increased exposure to global culture and rising urbanisation open up room for growth
Table 47 Sales of Depilatories by Category: Value 2017-2022
Table 48 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 49 NBO Company Shares of Depilatories: % Value 2018-2022
Table 50 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 51 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 52 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
Fragrances in India
Conducive external factors drive growth in fragrances in 2022
Focus on affordable packs to attract increased consumer demand for fragrances
Competition within premium fragrances intensifies with entry of new international brands and extensions from existing mass fragrances brands
Expansion of retail offline channels, coupled with more campaigns to educate consumers, key to increasing penetration of fragrances
Increasing employed population and rising aspirations set to push demand for premium fragrances
Table 53 Sales of Fragrances by Category: Value 2017-2022
Table 54 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Fragrances: % Value 2018-2022
Table 56 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 57 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 58 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 59 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 60 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
Hair Care in India
“Skinification” of hair influences hair care
Hair fall remains a major concern for the Indian population
Hair oil brands focused on ingredient-led product positioning drive growth
Digital-first brands help companies attract younger consumers
Personalisation and customisation to have a key role in the growth of new hair care brands
Emergence of shampoo bars as a novel format in the forecast period
Table 61 Sales of Hair Care by Category: Value 2017-2022
Table 62 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 63 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 64 NBO Company Shares of Hair Care: % Value 2018-2022
Table 65 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 66 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 67 LBN Brand Shares of Colourants: % Value 2019-2022
Table 68 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 69 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 70 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 71 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 72 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 73 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
Men's Grooming in India
Strong performance despite inflation and supply chain challenges
Men’s grooming maintains growth due to more attention on appearance
Fmcg giants eye growing opportunities in men’s grooming
E-commerce to drive growth and penetration for the category
New emerging categories such as beard oil expected to flourish in the forecast period
Men’s fragrances and men’s skin care expected to experience rapid growth during the forecast period
Table 74 Sales of Men’s Grooming by Category: Value 2017-2022
Table 75 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 76 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 77 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 78 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 79 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 80 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 81 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 82 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
Oral Care in India
Increasing prevalence of whitening and brightening claims fuels growth
Dental care companies strive to improve oral hygiene amongst Indian consumers
Introduction of novel products drives the emergence of new segments
Low per capita consumption sets the stage for expansion in the coming years
Oral care brands start to move towards sustainable packaging
Although new oral care categories are emerging, toothpaste likely to remain the most popular product
Table 83 Sales of Oral Care by Category: Value 2017-2022
Table 84 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 85 Sales of Toothbrushes by Category: Value 2017-2022
Table 86 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 87 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 88 NBO Company Shares of Oral Care: % Value 2018-2022
Table 89 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 90 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 91 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 92 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 94 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
Skin Care in India
Functional skin care gains popularity amongst younger consumers
Ayurveda continues to gain momentum in skin care
Blurring of the distinction between skin care and colour cosmetics
Skin care expected to see consistent growth in the forecast period
Restoring the skin barrier will continue to be important in the forecast period
Growing urbanisation and rising number of dual-income households set to fuel growth in the forecast period
Table 96 Sales of Skin Care by Category: Value 2017-2022
Table 97 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 98 NBO Company Shares of Skin Care: % Value 2018-2022
Table 99 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 100 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 101 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 102 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 103 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 104 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 105 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 106 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
Sun Care in India
Return of mobility and extended summer benefit sun care in 2022
Competition intensifies in sun care, as players capitalise on opportunities
Innovations in product formulations and formats to cater to a wider audience
Sun protection, being an integral part of minimalistic skin care, will see growth in the forecast period
Adoption of herbal ingredients in sun care products expected to further attract consumers
Wide availability has made products more affordable, which will raise demand in the years to come
Table 107 Sales of Sun Care by Category: Value 2017-2022
Table 108 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 109 NBO Company Shares of Sun Care: % Value 2018-2022
Table 110 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 111 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 112 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 113 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027
Premium Beauty and Personal Care in India
Changing dynamics and increased global exposure favour premium beauty and personal care
Digitalisation and growing popularity of beauty e-tailers promote accessibility to consumers
Potential for premium beauty and personal care in India attracts attention from international brands
Millennials and younger consumers will drive demand for premium beauty and personal care
Hair care and skin care will continue to drive growth in premium beauty and personal care
Natural ingredients-based products beyond skin care to be prominent in premium beauty and personal care
Table 114 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 115 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 117 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 118 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 119 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
Mass Beauty and Personal Care in India
Mass beauty and personal care continues to dominate, and grows due to inflationary pressure
Mass colour cosmetics witnesses the fastest growth on the back of rising consciousness of personal grooming
E-commerce helps mass beauty and personal care to expand its reach and attract demand from digital-savvy consumers
Inclusive positioning of mass beauty products expected to contribute to growth
Multi-benefit, cost-effective product options likely to surge in the forecast period
Penetration of mass beauty brands beyond tier-1 cities to fuel demand
Table 120 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 121 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 122 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 123 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 124 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 125 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027